Projects gallery
Stores, windows and displays
Work by SDEA member companies, the latest store designs, London’s Christmas windows and every Creative Retail Awards winner since 2019. Click a picture to see it larger.
All Members’ work Store design Christmas windows Award winners 2026 Award winners 2025 Award winners 2024 Award winners 2023 Award winners 2022 Award winners 2021 Award winners 2019
Members’ work A project by KAS Shelving Systems Ltd KAS Shelving Systems Ltd
Members’ work Category Elevation, Marks and Spencer, Cribbs Quagga Design
Members’ work Luxury retail Design, Creed, Covent Garden Quagga Design
Members’ work Retail Theatre, Marks and Spencer, Godalming Quagga Design
Members’ work A project by Quagga Design Quagga Design
Members’ work Highland Park window, The Whisky Shop Brownings · Reusable MAGNWALL display
Members’ work 103 KCR, King’s Cross H.O.L Group · Showroom and sustainability hub
Members’ work Bespoke counters Alser · Made to each retailer’s needs
Members’ work Shelving ranges Tegometall · Fashion, bakery and produce
Members’ work Premium Packaging Antalis · Branded packaging, reviewed and redesigned
Store design · October 2026 SKIMS, Regent Street First UK flagship, 12,000 sq ft
Store design · October 2026 De Beers windows Mega Creative · Multi-site rollout
Store design · October 2026 Ernest Jones, Lakeside A new concept for the jeweller
Store design · October 2026 Kiehl's, Carnaby Street Three-storey European flagship
Store design · October 2026 Gerard Darel, Regent Street A Parisian's London apartment
Store design · April 2026 PUMA, Oxford Street Largest European flagship, 24,000 sq ft
Store design · April 2026 Brunello Cucinelli at Harrods Pardgroup · Feelosophy windows
Christmas windows 2025 Selfridges, Oxford Street Disney favourites fill the windows, from Winnie the Pooh and Piglet in the snow to a houseful of Dalmatian puppies and Mickey as the Sorcerer’s Apprentice.
Christmas windows 2025 John Lewis, Oxford Street Giant toy robots and partygoers under the mirrorball.
Christmas windows 2025 Michael Kors, Oxford Street Neon everywhere: Gifts Galore signs and a handbag drawn in light.
Christmas windows 2025 Liberty London, Regent Street A workshop of wheels and pipes, bells and bookshelves.
Christmas windows 2025 Burberry, Regent Street Christmas trees and outerwear against Burberry red.
Christmas windows 2025 Coach, Regent Street A dinosaur wrapped in Christmas lights stretches the length of the window.
Christmas windows 2025 Tory Burch, Regent Street A green spiral tree beside the evening wear.
Christmas windows 2025 Hermès, New Bond Street Paper-craft trees and characters, and a horse with a leather bridle.
Christmas windows 2025 Tod’s, Bond Street Giant suede boots in a snowy alpine scene.
Christmas windows 2025 Fortnum & Mason, Piccadilly An enchanted forest with a white unicorn, a jewelled peacock and a lion with a hamper, and the building itself lit up as a 2025 advent calendar.
Award winner 2026 · Creative Collaboration St. Pancras International – London St. Pancras Highspeed – Powered by Dreams
Award winner 2026 · Creative Lighting RH Paris – The Gallery on the Champs-Élysées Foundry
Award winner 2026 · Festive Display Brunello Cucinelli x Harrods – Christmas 2025 Take Over Pardgroup
Award winner 2026 · Graphics White Stuff – 40th Birthday Summer Tour Northbanks Design
Award winner 2026 · Hospitality Coach – The Coach Restaurant, Jewel Changi Airport, Singapore
Award winner 2026 · Independent Store (UK) Métier – London Flagship Nathan Ward
Award winner 2026 · In-Store VM Scheme Woolworths South Africa – Tiger Lily in Tygervalley
Award winner 2026 · Leisure, Visitor or Exhibition Attraction Pandora – The Garden Museum for London Fashion Week B_RD
Award winner 2026 · Multi-Site Rollout Giant Bicycles Whiteroom
Award winner 2026 · Omni-Channel Experience Fanatics – Flagship Store, London we.are.sdi
Award winner 2026 · POP/POS Waitrose – Dalstons Soda Print & Display Ltd
Award winner 2026 · Pop-Up or Temporary The Ordinary – Unlocked Shoreditch StudioXAG
Award winner 2026 · Retail Experience Coach – Coach Play Osaka
Award winner 2026 · Retail Technology Innovation IKEA, Oxford Street – LED Window Façade and Immersive Live Studio d&b solutions
Award winner 2026 · Shopfitting IQOS – i House Korea PMI Global Studio
Award winner 2026 · Shop-in-Shop or Concession M&S – Cribbs Causeway we.are.sdi
Award winner 2026 · Supermarket or Grocery Shinsegae – Twelve at House of Shinsegae Cheongdam Design Theory Collective
Award winner 2026 · Surfaces, Materials & Finishes Diesel Denim – Salling and ILLUM Stores Mega Creative
Award winner 2026 · Sustainable Display Fortnum & Mason – Resourceful Nature
Award winner 2026 · Window Display Fortnum & Mason – A Perfect Spring Day
Award winner 2026 · Store Design of the Year Dr. Martens – Soho Beacon Store Hotel Creative
Award winner 2026 · SDD Spotlight Award (public vote) Dr. Martens – The Art of Comfort Experience
Award winner 2026 · Judges’ Choice Holland & Barrett – Experience Store, Cardiff SYN
Award winner 2026 · Design Agency of the Year B_RD
Award winner 2026 · Trailblazer of the Year Fortnum & Mason
Award winner 2025 · Creative Collaboration B&Q – Brighton Local Mural
Award winner 2025 · Creative Lighting Charlotte Tilbury Flagship Store, Covent Garden, London Into Lighting
Award winner 2025 · Festive Display Selfridges – More the Merrier Windows Propability
Award winner 2025 · Food, Beverage & Supermarket Seed & Bloom TGP International
Award winner 2025 · Graphics Bicester Village – The Summer Garden & Gatherings Experience B_RD
Award winner 2025 · Hospitality Design Row on 5 Rosendale Design
Award winner 2025 · Independent Store (UK) Philip Jones Opticians – Design Led Practice Refurb
Award winner 2025 · Instore Scheme Fortnum & Mason – Soft Serve Seagulls
Award winner 2025 · Leisure, Visitor or Exhibition Attraction Cadbury World – Project Sparkle Chambers Design
Award winner 2025 · Omni-Channel Experience Woolworths South Africa – This Apple can Save the World
Award winner 2025 · POP/POS National Trust – Castlefield Viaduct TonyG
Award winner 2025 · Pop-Up Store Ikea – Hus of Frakta StudioXAG
Award winner 2025 · Retail Experience Dawkes Music
Award winner 2025 · Shopfitting / Fit Out of the Year Jeanne Lanvin, Cannes Pardgroup
Award winner 2025 · Store-in-Store or Concession Loewe x On Running Pardgroup
Award winner 2025 · Surfaces & Finishes Pomellato – Bergdorf Goodman Pardgroup
Award winner 2025 · Sustainable Display Woolworths South Africa – This Apple can Save the World
Award winner 2025 · Technology Future Stores London Powells Ltd
Award winner 2025 · Window Scheme Non-Festive Fortnum & Mason – Builder’s Tea
Award winner 2025 · Store Design of the Year Portugal Jewels
Award winner 2025 · Design Agency of the Year StudioXAG
Award winner 2025 · Shop Drop Daily Concept of the Year (public vote) Fenty Hair, Mane Street, Selfridges Corner Shop
Award winner 2025 · Retail Trailblazer Coach
Award winner 2024 · Creative Collaboration Charlotte Tilbury x Disney – Selfridges Kesslers London and Millington Associates
Award winner 2024 · Creative Lighting The EE Studio – Westfield Dalziel & Pow
Award winner 2024 · Festive Display Jo Malone London – Gingerbread House Branchout Productions
Award winner 2024 · Food, Beverage & Supermarket Design Myprotein Kitchen Design4Retail
Award winner 2024 · Graphics B&Q – Local store window campaign
Award winner 2024 · Hospitality Design Sam’s Waterside DesignLSM
Award winner 2024 · Independent Store Maison 49 The Artistry House Interiors and H.O.L Group
Award winner 2024 · Instore Scheme Koibird x Eat My Socks Supermarket B_RD
Award winner 2024 · Leisure, Visitor or Exhibition Attraction Timberland – This is Not A Boot, Fabric Seen Studios
Award winner 2024 · Omni-channel Experience Office x Timberland – 50 We Are IPOS
Award winner 2024 · POP/POS Meta – EMEA Retail Fixtures Displayplan
Award winner 2024 · Pop-up Store Coach – Singapore Shophouse
Award winner 2024 · Retail Experience Hatchards – The St. Pancras International Christmas Book Tree HS1, Plunge Creations and FleishmanHillard
Award winner 2024 · Shopfitting / Fit Out Aranyani – London umdasch The Store Makers
Award winner 2024 · Store Design of the Year The EE Studio – Westfield Dalziel & Pow
Award winner 2024 · Store-in-store or Concession Billionaire Boys Club – Selfridges Seen Studios
Award winner 2024 · Surfaces & Finishes Diesel – Accessories Pop-Up, Harrods Mega Creative
Award winner 2024 · Sustainable Display Coachtopia – Selfridges Coach and StudioXAG
Award winner 2024 · Technology Jo Malone London – Gingerbread House Branchout Productions
Award winner 2024 · Window Scheme Non-Festive Fortnum & Mason – Coronation Windows Millington Associates
Award winner 2023 · Bar and Restaurant Gaucho Liverpool DesignLSM
Award winner 2023 · Food, Beverage & Supermarket Jeronimo Martins – Recheio Cascais CADA Design
Award winner 2023 · Graphics, Signage and Wayfinding Beauty Pie – Warehouse of Dreams Backlash
Award winner 2023 · Independent Store Cast Jewelry – Flagship Store Grow Marketing
Award winner 2023 · Innovative Display Lick Home – 65 Northcote Road Lick Home
Award winner 2023 · Leisure and Visitor Attraction Trafford Centre / Game – Pokémon Art Through the Ages Once Upon A Time
Award winner 2023 · Lighting Design Illuminated Flooring – The Ivy Asia Restaurants Unibox
Award winner 2023 · Omni-channel Experience Karl Lagerfeld – Cara Loves Karl StudioXAG
Award winner 2023 · Overall Store Collaboration Tessuti – Liverpool Flagship Counterfeit Studio
Award winner 2023 · POP/POS Concept Mars – Colourworks 2.0 Displayplan
Award winner 2023 · Pop-up Store Coach – Tomorrow’s Vintage StudioXAG
Award winner 2023 · Retail Experience Pit Pass – Discount Tire ChangeUp
Award winner 2023 · Seasonal or Temporary Display Dior Parfum – Harrods Practical Minds Ltd
Award winner 2023 · Shopfitting / Fit Out Tessuti – Liverpool Flagship Counterfeit Studio
Award winner 2023 · Store Design of the Year FLANNELS – Liverpool Flagship Frasers Group, EB Designs and The One Off
Award winner 2023 · Store-in-store or Concession Haibike – High-Impact Experience Centre Design4Retail
Award winner 2023 · Surfaces & Finishes Illuminated Flooring – The Ivy Asia Restaurants Unibox
Award winner 2023 · Sustainable Display LK Bennett – Biodegradable Mannequins Morplan
Award winner 2023 · Technology IKEA – Workspace Area Motion Mapping
Award winner 2023 · VM Scheme Bloomingdales – Best Holiday Ever Peluca Studio
Award winner 2022 · Sustainable Display Woolworths South Africa – Underwater Holiday Fun! VM Central, Bad Weather and the Woolworths in-house agency
Award winner 2022 · POP/POS Concept Nestlé – Maggi’s Singing Soup Pot Tokinomo
Award winner 2022 · Seasonal or Temporary Display Van Cleef & Arpels – Microcosmos Millington Associates
Award winner 2022 · Bar and Restaurant Design TOCA Social – The O2 Gensler
Award winner 2022 · Graphics, Signage and Wayfinding AT&T – Dream in Black Future Makers Series Twenty Four 7 and Temi Coker
Award winner 2022 · Surfaces & Finishes Country Road – High Street Armadale Boutique Concept Place Agency Design (PAD)
Award winner 2022 · VM Scheme Coach – “Give A Little Love” Coach
Award winner 2022 · Omni-channel Experience Ribble Cycles
Award winner 2022 · Lighting Design Dufry – Manchester Airport T2 walk-through duty free and retail JPLD
Award winner 2022 · Shopfitting / Fit Out Situ Live Bearded Kitten
Award winner 2022 · Technology AT&T – Flagship Experience: HBO Max Orbit x 5G Twenty Four 7 and Hush Studios
Award winner 2022 · Pop-up Store David Bowie Estate – Bowie75 Pop Up Factory 360
Award winner 2022 · Store-in-store or Concession ASDA – Craft on Draft Partnership
Award winner 2022 · Food, Beverage & Supermarket Design SuperValu – Brand Rejuvenation, Knocklyon Store Musgrave Retail Partners Ireland, with Household and TAP Creative
Award winner 2022 · Independent Store Theodore’s Collection Farid Karim Design
Award winner 2022 · Retail Experience Chanel – A Celebration of 100 Years of Nº5, Chanel x Harrods Door Nº5 Chanel and Harrods
Award winner 2022 · Overall Store Collaboration Sky – Sky Glass Launch, Westfield London The One Off
Award winner 2022 · Store Design of the Year Sports Direct – Oxford Street The One Off
Award winner 2021 · Sustainable Display Anya Hindmarch – I Am A Plastic Bag StudioXAG
Award winner 2021 · POP/POS Concept Revolution Beauty – Superdrug Signature Display arken POP International
Award winner 2021 · Seasonal or Temporary Display Liberty – Peace, Love & Liberty StudioXAG
Award winner 2021 · Bar & Restaurant Design Bread Ahead The Yard Creative, Quintain and Bluecrow Projects
Award winner 2021 · Graphics, Signage & Wayfinding Loaf – Bristol Shack
Award winner 2021 · Surfaces & Finishes Harrods – Beauty Hall The G.A Group
Award winner 2021 · VM Scheme Fenwick – Pink Spring/Summer Campaign Propability and Flourish Trading
Award winner 2021 · Innovative Display Product Footlocker – Nike React Element 55 launch, Milan Office Twelve
Award winner 2021 · Omni-channel Experience Selfridges – The Instagram Edit Seen Displays
Award winner 2021 · Lighting Design SKP – Shin Kong Place South Light.iQ, with Studio Illumine, Sybarite and Gentle Monster
Award winner 2021 · Best Shopfitting / Fit-out Harrods – Beauty Hall The G.A Group
Award winner 2021 · Technology Modivo – how a stationary store becomes a phygital format Nanovo
Award winner 2021 · Pop-up Store Cartier – Clash de Cartier, Selfridges L’Atelier Five and Selfridges
Award winner 2021 · Store-in-store or Concession Selfridges – AWGE Seen Displays
Award winner 2021 · Food, Beverage & Supermarket Design Longo’s – Liberty Village Ampersand Studio
Award winner 2021 · Independent Store Majid Al Futtaim – THAT
Award winner 2021 · Retail Experience Samsung KX
Award winner 2021 · Overall Store Collaboration Wembley Park Market The Yard Creative, Quintain and mRktmRkt
Award winner 2021 · Store Design of the Year Timberland – Carnaby Street Dalziel & Pow
Award winner 2021 · Supplier of the Year Kesslers International As voted by the industry
Award winner 2019 · Sustainable Display Woolworths South Africa – Magical Botanical Gifting Window VM Central, Eassy Gifts NGO and the Woolworths in-house agency
Award winner 2019 · POP/POS Concept Clarins – Angel Fruity Fair Fragrance Gift End CSM Retail
Award winner 2019 · Seasonal or Temporary Display PANDORA – PANDORA Shine YourStudio
Award winner 2019 · Lighting Design Flannels – Oxford Westgate Fagerhult Lighting , Argent and EB Designs
Award winner 2019 · Graphics, Signage and Wayfinding BM Supermercados – Renedo de Piélagos store Kendu In-Store Visual Solutions
Award winner 2019 · Surfaces & Finishes Napapijri – Shoreditch Concept Store StudioXAG
Award winner 2019 · VM Scheme Joseph – Monochrome Harlequin Design (London)
Award winner 2019 · Innovative Display Product MAGNWALL & E-Mannequins MAGNWALL with Jades GmbH and Genesis Display
Award winner 2019 · Technology TM Lewin & Sons – Christmas Harlequin Design (London)
Award winner 2019 · Pop-up Store Olivia Burton – Dream Garden Backlash
Award winner 2019 · Store-in-store or Concession Primark – Harry Potter Stylo and Warner Bros
Award winner 2019 · Food, Beverage and Supermarket Design Uvesco Grupo – BM Supermercados, Renedo de Piélagos store Kendu In-Store Visual Solutions
Award winner 2019 · Independent Store Display Leicester City Football Club – Fan Shop Kesslers International and The Design Solution
Award winner 2019 · Retail Experience Timberland – Timberland Park at Bread and Butter 2018 Green Room Design
Award winner 2019 · Overall Store Collaboration Sports Direct – Flagship, Thurrock The One Off, Brinkworth and Fagerhult
Award winner 2019 · Store Design of the Year Arçelik – Arçelik Experience Centre FITCH
Award winner 2019 · Inspirational Person Nathan Hicks
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