UK membership
Membership that pays for itself
For companies that supply shopfitting, display, design and services to retail from the UK. The SDEA brings you enquiries, shows your work to buyers and saves you money.
Annual sales under £1 million£520 + VAT
£1 million or more£1,420 + VAT

Four reasons to join
Sales leadsYour profile, the supplier pages, buyers’ briefs, the infoline and the Directory.How you get leads
Savings and supportFree co-working in King’s Cross, member discounts, a free legal advice line, Convert+ and free awards entry.What you save
RecognitionThe SDEA mark, the Creative Retail Awards, Shoptalk, the Newswire and a voice for the industry.How you stand out
What members say“Our last three years’ fees have been covered by just one of the leads we received from the SDEA this year.”Read more
A year with the SDEA
What membership gives you through the year.
- Every dayYour profile, product listings and enquiry form on sdea.co.uk, and buyers’ calls passed on by the SDEA infoline.
- Any weekdayFree co-working and meeting space at 103 KCR in King’s Cross, booked in the members’ area.
- Any timeSend us your news: it goes on Members’ news and out to over 200 publications through the SDEA Newswire.
- Every quarterShoptalk, with members’ projects, launches and news, free of charge.
- SpringThe SDEA Networking Evening at the VM & Display Show, and the Best Stand Award voted for by members.
- MayThe Annual General Meeting, where members elect the Executive Council.
- SummerThe Summer Social (in 2026, on a rooftop in Holborn).
- AutumnThe Creative Retail Awards, free to enter for members.
- DecemberThe Christmas Lunch, for members and their guests.
Who’s already a member
Join in three steps
- Apply onlineIt takes about five minutes. There is nothing to print or post.
- We welcome youWe check your application, which goes to the Executive Council for approval, and send you a welcome email and an invoice.
- Go liveWe set up your profile, logo and members’ area login, so buyers can find you.
Join the SDEA
Apply online in about five minutes, or call us on 01883 348911 to talk it through.






















































