Creative Retail Awards 2026

The 2026 winners

The Creative Retail Awards 2026 were presented on Thursday 15 October 2026 at The Clapham Grand, London, the new home of the Awards. Twenty-five awards across 21 categories and four special awards, with winning projects in the UK, France, Denmark, Japan, South Korea, Singapore and South Africa.

Read the Winners GuideThe night in pictures

25awards presented
22Highly Commended Awards
7countries with winning work
6Winners Awards for SDEA members
The Fortnum & Mason store front at night

Trailblazer of the Year

Fortnum & Mason

An award with no entry process and no shortlist, for a retailer whose work and approach to physical retail made an exceptional impression on the judges. Fortnum & Mason also won Window Display and Sustainable Display.

Boots on display in the Dr. Martens Soho Beacon Store

Store Design of the Year

Dr. Martens, Soho Beacon Store

With Hotel Creative. Highly commended: Nespresso, Covent Garden Flagship. Dr. Martens also won the public vote, the SDD Spotlight Award.

Mannequins carrying a boat in a window scheme by B_RD

Design Agency of the Year

B_RD

Strategy, design, production, logistics and installation all in-house. Highly commended: Etch. B_RD also won Leisure, Visitor or Exhibition Attraction, for Pandora.

A wall of fabric flowers in the Holland & Barrett Experience Store, Cardiff

Judges’ Choice

Holland & Barrett, Experience Store, Cardiff

With SYN. Chosen by the judges from all the entries, as a project that deserved recognition beyond its own category.

SDEA members among the winners

Six Winners Awards and nine Highly Commended Awards for SDEA member companies.

Members on the shortlist
  • B_RDWinner Design Agency of the Year
    Winner Leisure, Visitor or Exhibition Attraction: Pandora – The Garden Museum for London Fashion Week
    Highly commended Window Display: Hackett – Regent Street SS25
  • PardgroupWinner Festive Display: Brunello Cucinelli x Harrods – Christmas 2025 Take Over
    Highly commended In-Store VM Scheme: Armani x Kith – Topping Rose House, NYC
  • Mega CreativeWinner Surfaces, Materials & Finishes: Diesel Denim – Salling and ILLUM Stores
    Highly commended Retail Experience: Davines – Colour World UK
  • Northbanks DesignWinner Graphics: White Stuff – 40th Birthday Summer Tour
  • Nathan WardWinner Independent Store (UK): Métier – London Flagship
    Highly commended Independent Store (UK): Mount Street Printers – A Wave of Colour
  • Design4RetailHighly commended Omni-Channel Experience: Under Armour – Total Footwork Experiential Zone
    Highly commended Retail Technology Innovation: Adidas x Sports Direct – Experiential Takeover
  • Impact RetailHighly commended POP/POS: Byoma – Bauble for Boots
    Highly commended Shop-in-Shop or Concession: White Fox – Boots Event Site
  • Proportion LondonHighly commended Leisure, Visitor or Exhibition Attraction: Design Museum – Wes Anderson Exhibit

All the winners

In category order, then the four special awards: the SDD Spotlight Award (decided by public vote with Shop Drop Daily), Judges’ Choice, Design Agency of the Year and Trailblazer of the Year.

The Creative Retail Awards
A ballerina dancing in front of the yellow Highspeed pod at St. Pancras International

Creative Collaboration

St. Pancras International – London St. Pancras Highspeed – Powered by Dreams

Highly commended

  • Coach – Coach Selfridges Oxford Street x It’s Bagels
Chandeliers over the sofas in RH Paris, The Gallery on the Champs-Élysées

Creative Lighting

RH Paris – The Gallery on the Champs-Élysées

Foundry

Highly commended

  • Coach – Coach Ginza
A Brunello Cucinelli Christmas window at Harrods

Festive Display

Brunello Cucinelli x Harrods – Christmas 2025 Take Over

Pardgroup

Highly commended

  • Fortnum & Mason – Enchanted Christmas
The mint-green White Stuff 40th birthday tour van

Graphics

White Stuff – 40th Birthday Summer Tour

Northbanks Design

Highly commended

  • New Era Cap – MLB Subway Series, with Whiteroom
Leather booths in The Coach Restaurant at Jewel Changi Airport

Hospitality

Coach – The Coach Restaurant, Jewel Changi Airport, Singapore

Highly commended

  • Nespresso – Covent Garden Flagship
A red Métier bag on a shelf in the London flagship

Independent Store (UK)

Métier – London Flagship

Nathan Ward

Highly commended

  • Mount Street Printers – A Wave of Colour, with Nathan Ward
Blue lily graphics and mannequins in Woolworths, Tygervalley

In-Store VM Scheme

Woolworths South Africa – Tiger Lily in Tygervalley

Highly commended

  • Armani x Kith – Topping Rose House, NYC, with Pardgroup
Lit arches at The Garden Museum for Pandora

Leisure, Visitor or Exhibition Attraction

Pandora – The Garden Museum for London Fashion Week

B_RD

Highly commended

  • Design Museum – Wes Anderson Exhibit, with Proportion London
Electric bikes on display in a Giant Bicycles store

Multi-Site Rollout

Giant Bicycles

Whiteroom

Highly commended

  • JD Gyms, with Briggs Hillier
The collectibles counter in the Fanatics flagship store, London

Omni-Channel Experience

Fanatics – Flagship Store, London

we.are.sdi

Highly commended

  • Under Armour – Total Footwork Experiential Zone, with Design4Retail
Giant fruit and Dalstons Soda displays in a Waitrose store

POP/POS

Waitrose – Dalstons Soda

Print & Display Ltd

Highly commended

  • Byoma – Bauble for Boots, with Impact Retail
Visitors in The O. Lab at The Ordinary Unlocked, Shoreditch

Pop-Up or Temporary

The Ordinary – Unlocked Shoreditch

StudioXAG

Highly commended

  • Coach – The Coach Tabby Shop, Sydney
The craft workshop tables at Coach Play Osaka

Retail Experience

Coach – Coach Play Osaka

Highly commended

  • Davines – Colour World UK, with Mega Creative
A forest scene on the immersive LED wall at IKEA Oxford Street

Retail Technology Innovation

IKEA, Oxford Street – LED Window Façade and Immersive Live Studio

d&b solutions

Highly commended

  • Adidas x Sports Direct – Experiential Takeover, with Design4Retail
The i House by IQOS, Korea

Shopfitting

IQOS – i House Korea

PMI Global Studio

Highly commended

  • Neal’s Yard – Covent Garden, with Etch
Wine displays in the M&S food hall at Cribbs Causeway

Shop-in-Shop or Concession

M&S – Cribbs Causeway

we.are.sdi

Highly commended

  • White Fox – Boots Event Site, with Impact Retail
Fruit in woven baskets at Twelve, House of Shinsegae Cheongdam

Supermarket or Grocery

Shinsegae – Twelve at House of Shinsegae Cheongdam

Design Theory Collective

Highly commended

  • Whole Foods Market – King’s Road, London
Walls of shredded denim behind two Diesel mannequins

Surfaces, Materials & Finishes

Diesel Denim – Salling and ILLUM Stores

Mega Creative

Highly commended

  • Coach – The Coach Restaurant, Jewel Changi Airport, Singapore
A vulture sculpture in a Fortnum & Mason Resourceful Nature window

Sustainable Display

Fortnum & Mason – Resourceful Nature

Highly commended

  • Woolworths South Africa – The World’s Most Sustainable Christmas Tree
A bluebell wood in a Fortnum & Mason window

Window Display

Fortnum & Mason – A Perfect Spring Day

Highly commended

  • Hackett – Regent Street SS25, with B_RD
Boots on display in the Dr. Martens Soho Beacon Store

Store Design of the Year

Dr. Martens – Soho Beacon Store

Hotel Creative

Highly commended

  • Nespresso – Covent Garden Flagship
Yellow seating and Dr. Martens screens at The Art of Comfort Experience

SDD Spotlight Award (public vote)

Dr. Martens – The Art of Comfort Experience

A wall of fabric flowers in the Holland & Barrett Experience Store, Cardiff

Judges’ Choice

Holland & Barrett – Experience Store, Cardiff

SYN

Mannequins carrying a boat in a window scheme by B_RD

Design Agency of the Year

B_RD

Highly commended

  • Etch
The Fortnum & Mason store front at night

Trailblazer of the Year

Fortnum & Mason

The 2026 Winners Guide

Every winning, highly commended and shortlisted entry.

Open the guide full screen

The night in pictures

Aidan Sadler hosted, and once the last trophy had been handed out the band and DJ carried the celebrations on into the night.

More photos
The Fortnum & Mason team on stage after being named Trailblazer of the Year
The Fortnum & Mason team on stage after being named Trailblazer of the Year
The team behind Dr. Martens’ Soho Beacon Store collect Store Design of the Year
The team behind Dr. Martens’ Soho Beacon Store collect Store Design of the Year
The B_RD team collect Design Agency of the Year
The B_RD team collect Design Agency of the Year
Host Aidan Sadler on stage at The Clapham Grand
Host Aidan Sadler on stage at The Clapham Grand
Guests fill the dancefloor as the band plays
Guests fill the dancefloor as the band plays
The balloon drop over the dancefloor
The balloon drop over the dancefloor
“What stands out about this year’s winners is the range. A retailer with more than 300 years behind it, a boot brand’s flagship in Soho, an agency that builds what it designs, and winning work from Seoul to Singapore. The common thread is a clear idea that someone has seen through properly.”
Antony Behiels SDEA Director and co-organiser of the Creative Retail Awards

The judges

Every result was decided by an independent panel of industry judges, who met face to face in London.

  • Ian ScottRetail Consultant & Public Speaker
  • David DalzielFormer Executive Creative Director
  • Andrew BusbyRetail Industry Expert, Speaker & Writer
  • Judith KellyHead of Retail Design and Delivery at Hammerson
  • Matthew BrownRetail Futurist, Echochamber
  • Barbara ChapmanCreative VM Consultant & Stylist
  • Jack StrattenDirector, Insider Trends
  • Tim NashCurator of Shop Drop Daily
  • Isabella FishRetail Editor, The Times & The Sunday Times

The 2026 awards were supported by headline partner Kesslers London; premier partners Northbanks Design and Pardgroup; and category partners Arken POP, Antalis, B_RD, Candee.bio, Genesis Mannequins, Graphica Display, Hammerson, H.O.L Group, ISI Global, Mega Creative, Morplan, Proportion London, roomly and VAST.

The Creative Retail Awards 2027

Entries are open now, and the awards return to The Clapham Grand in September 2027. SDEA members enter free, with up to five entries per category.

Enter nowJoin the SDEA

More winners: 2025 · 2024 · 2023 · 2022 · 2021 · 2019 · 2018