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Creative Retail Awards 2025

The 2025 winners

The Creative Retail Awards 2025 were presented on 25 September 2025 at the Emerald Theatre, London, the pick of more than 500 entries. Here are the winners and highly commended projects in all 20 categories, with Design Agency of the Year, the Shop Drop Daily Concept of the Year and the first Retail Trailblazer Award.

The jewellery counters and barber chairs inside Portugal Jewels, Lisbon

Store Design of the Year

Portugal Jewels

Highly commended: Flannels Leeds, with Argent Design

A Coachtopia space by StudioXAG

Design Agency of the Year

StudioXAG

Highly commended: Design4Retail. StudioXAG also won Pop-Up Store, for Ikea’s Hus of Frakta.

All the winners

In category order. The Retail Trailblazer Award, new this year, honours a brand, organisation or individual setting the benchmark in retail design and customer experience: the first winner is Coach.

The Creative Retail Awards
A man in yellow in front of the B&Q Local Brighton mural

Creative Collaboration

B&Q – Brighton Local Mural

Highly commended

  • Off White x Flannels, with B_RD
The pink bar in the Charlotte Tilbury store, Covent Garden

Creative Lighting

Charlotte Tilbury Flagship Store, Covent Garden, London

Into Lighting

Highly commended

  • IQOS Store Poland, with Philip Morris International
A Selfridges More the Merrier Christmas window

Festive Display

Selfridges – More the Merrier Windows

Propability

Highly commended

  • Woolworths South Africa – Best Xmas Ever!
The counters and cafe at Seed and Bloom

Food, Beverage & Supermarket

Seed & Bloom

TGP International

Highly commended

  • Centra Drumcondra – Musgrave, with Household Design
A flower-covered arch in the Bicester Village Summer Garden

Graphics

Bicester Village – The Summer Garden & Gatherings Experience

B_RD

Highly commended

  • Persona 3 x Yokocho – The Japan Centre, with Mega Creative
The bar and fireplace at Row on 5

Hospitality Design

Row on 5

Rosendale Design

Highly commended

  • Claro London, with DLSM Studio
Inside the refurbished Philip Jones Opticians practice

Independent Store (UK)

Philip Jones Opticians – Design Led Practice Refurb

Highly commended

  • Interval
A giant soft serve ice cream cone in Fortnum and Mason

Instore Scheme

Fortnum & Mason – Soft Serve Seagulls

Highly commended

  • Off White x Flannels, with B_RD
The shop at Cadbury World

Leisure, Visitor or Exhibition Attraction

Cadbury World – Project Sparkle

Chambers Design

Highly commended

  • The Design Museum – REBEL: 30 Years of London Fashion, with Proportion London
The This Apple can Save the World campaign artwork

Omni-Channel Experience

Woolworths South Africa – This Apple can Save the World

Highly commended

  • Sports Direct Cardiff, with Frasers Group
A display case in the garden on Castlefield Viaduct

POP/POS

National Trust – Castlefield Viaduct

TonyG

Highly commended

  • All Saints fragrance, with Northbanks Design
The blue Hus of Frakta pop-up

Pop-Up Store

Ikea – Hus of Frakta

StudioXAG

Highly commended

  • Porsche NOW – The Strand, with Porsche Cars GB
The Dawkes Music store, with its lantern lights

Retail Experience

Dawkes Music

Highly commended

  • Kayanee Store Riyadh, with Gensler
A gown in a curved display in Jeanne Lanvin, Cannes

Shopfitting / Fit Out of the Year

Jeanne Lanvin, Cannes

Pardgroup

Highly commended

  • The Georgian at Harrods, with umdasch Store Makers Management GmbH
The Loewe x On Running concession

Store-in-Store or Concession

Loewe x On Running

Pardgroup

Highly commended

  • La Roca Village – POP-IN Installation, with Pardgroup
The Pomellato space at Bergdorf Goodman

Surfaces & Finishes

Pomellato – Bergdorf Goodman

Pardgroup

Highly commended

  • Valentino – Pop-up Mexico, with Pardgroup
The This Apple can Save the World display

Sustainable Display

Woolworths South Africa – This Apple can Save the World

Highly commended

  • British Heart Foundation, with Morplan Ltd
The LED tunnel at Future Stores London

Technology

Future Stores London

Powells Ltd

Highly commended

  • Loewe x On Running, with Pardgroup
The Builder’s Tea, Anyone? window at Fortnum and Mason

Window Scheme Non-Festive

Fortnum & Mason – Builder’s Tea

Highly commended

  • Selfridges – Joke Shop Windows, with Propability
Inside Portugal Jewels, Lisbon

Store Design of the Year

Portugal Jewels

Highly commended

  • Flannels Leeds, with Argent Design
A Coachtopia space by StudioXAG

Design Agency of the Year

StudioXAG

Highly commended

  • Design4Retail
The Fenty Hair Mane Street pop-up at Selfridges

Shop Drop Daily Concept of the Year (public vote)

Fenty Hair, Mane Street, Selfridges Corner Shop

A Coach Christmas tree hung with bags and charms

Retail Trailblazer

Coach

The judges

Every entry was judged at an independent, in-person session in London.

  • Andrew BusbyRetail Industry Expert, Speaker and Writer
  • Barbara ChapmanCreative VM Consultant & Stylist
  • Isabella FishRetail Editor, The Times & The Sunday Times
  • Judith KellyHead of Retail Design and Delivery at Hammerson
  • Jack StrattenDirector, Insider Trends
  • Ian ScottRetail Consultant & Public Speaker
  • Matthew BrownRetail Futurist, Echochamber
  • Tim NashCurator of Shop Drop Daily

The Creative Retail Awards 2026

The 2026 winners were announced on Thursday 15 October 2026 at The Clapham Grand, London. Entries for 2027 are open now, and SDEA members enter free.

See the 2026 winnersJoin the SDEA

More winners: 2026 · 2024 · 2023 · 2022 · 2021 · 2019 · 2018