Creative Retail Awards 2024

The 2024 winners

The Creative Retail Awards 2024 were presented on 19 September 2024 at Eight Embankment, London. Here are the winners and highly commended projects in all 21 categories, with the Shop Drop Daily Concept of the Year and the Judges’ Choice.

Seating and lit displays in The EE Studio at Westfield

Store Design of the Year

The EE Studio – Westfield

Dalziel & Pow

Highly commended: Mwaz Concept Store, with Studio of Art & Commerce

A colourful Woolworths Christmas window with the words This is how we do it

Judges’ Choice

Woolworths South Africa – This is how we do it! Sustainable Christmas Celebration Windows

All the winners

In category order.

The Creative Retail Awards
The Charlotte Tilbury x Disney space at Selfridges

Creative Collaboration

Charlotte Tilbury x Disney – Selfridges

Kesslers London and Millington Associates

Highly commended

  • Bloomingdale’s – Best Holiday Ever x Wonka, with Peluca Studio
A lit archway in The EE Studio at Westfield

Creative Lighting

The EE Studio – Westfield

Dalziel & Pow

Highly commended

  • Sephora – Champs-Élysées, with Unibox

Design Agency of the Year

YourStudio

Highly commended

  • Seen Studios
The Jo Malone London gingerbread house lit up at night

Festive Display

Jo Malone London – Gingerbread House

Branchout Productions

Highly commended

  • Hatchards – The St. Pancras International Christmas Book Tree, with HS1
The Myprotein Kitchen in Manchester

Food, Beverage & Supermarket Design

Myprotein Kitchen

Design4Retail

Highly commended

  • Coop Denmark, with CADA Design Group and Mark Durrant
B&Q Garden glow up posters in a store window

Graphics

B&Q – Local store window campaign

Highly commended

  • Carry Out Off Licence – Brand Identity Re-invigoration, with TapCreative
The dining room at Sams Waterside

Hospitality Design

Sam’s Waterside

DesignLSM

Highly commended

  • M&S Café – Brand Transformation, with Whippet
Menswear on display in Maison 49

Independent Store

Maison 49

The Artistry House Interiors and H.O.L Group

Highly commended

The Koibird x Eat My Socks supermarket with its striped boulangerie

Instore Scheme

Koibird x Eat My Socks Supermarket

B_RD

Highly commended

  • B&Q – Christmas
The audience at the Timberland event at Fabric

Leisure, Visitor or Exhibition Attraction

Timberland – This is Not A Boot, Fabric

Seen Studios

Highly commended

  • Adidas – Walton Heath, 2023 Women’s Open Golf, with Syn Retail
The Office x Timberland 50 campaign on a laptop

Omni-channel Experience

Office x Timberland – 50

We Are IPOS

Highly commended

A Meta Quest retail fixture in store

POP/POS

Meta – EMEA Retail Fixtures

Displayplan

Highly commended

  • M&S Food x ZOE – Gut Shot Launch, with Whippet
Inside the Coach Singapore Shophouse

Pop-up Store

Coach – Singapore Shophouse

Highly commended

  • Marc Jacobs – Resort Collection Pop Up, with Backlash
The Christmas book tree at St Pancras International

Retail Experience

Hatchards – The St. Pancras International Christmas Book Tree

HS1, Plunge Creations and FleishmanHillard

Highly commended

  • Fortnum & Mason – 3rd Floor, with CADA Design Group, Mark Durrant and Ellie Koumparos
Handbags on display in Aranyani, London

Shopfitting / Fit Out

Aranyani – London

umdasch The Store Makers

Highly commended

  • Harrods – Holiday & Occasion Rooms, with umdasch The Store Makers
The EE Studio at Westfield

Store Design of the Year

The EE Studio – Westfield

Dalziel & Pow

Highly commended

  • Mwaz Concept Store, with Studio of Art & Commerce
The Billionaire Boys Club space at Selfridges

Store-in-store or Concession

Billionaire Boys Club – Selfridges

Seen Studios

Highly commended

A red Diesel cube at the accessories pop-up in Harrods

Surfaces & Finishes

Diesel – Accessories Pop-Up, Harrods

Mega Creative

Highly commended

  • Harrods – Fine Watches, Luxury Time Pieces, with Practical Minds
Coachtopia bags on display at Selfridges

Sustainable Display

Coachtopia – Selfridges

Coach and StudioXAG

Highly commended

  • Woolworths South Africa – This is how we do it! Sustainable Christmas Celebration Windows
An interactive gingerbread man wall in the Jo Malone London Gingerbread House

Technology

Jo Malone London – Gingerbread House

Branchout Productions

Highly commended

  • The EE Studio – Westfield, with YourStudio
A Fortnum and Mason Coronation window with a leopard

Window Scheme Non-Festive

Fortnum & Mason – Coronation Windows

Millington Associates

Highly commended

Shop Drop Daily Concept of the Year (public vote)

ZARA – Barbieland Immersive Pop-Up

The judges

  • Matthew ValentineRetail journalist
  • Judith KellyHead of Retail Design and Delivery, Hammerson
  • Tim NashLinkedIn Top Voice in Retail, Curator of Shop Drop Daily
  • Andrew BusbyRetail industry expert, speaker and writer
  • David DalzielExecutive Creative Director
  • John AbbateSpecial Projects Lead and Customer Experience Advisor, SaveTheHighStreet.org

The Creative Retail Awards 2026

The 2026 winners were announced on Thursday 15 October 2026 at The Clapham Grand, London. Entries for 2027 are open now, and SDEA members enter free.

See the 2026 winnersJoin the SDEA

More winners: 2026 · 2025 · 2023 · 2022 · 2021 · 2019 · 2018