Join the SDEA
Where retail finds its suppliers
Retailers, brands and designers come to the SDEA to find the companies who design, make and install their stores. Since 1947 we have put our members in front of them. Join, and let the SDEA bring work to your business all year round.
Apply onlineCompare memberships
UK membership from £520 + VAT a year: about £10 a week. Questions? Call 01883 348911
- 200+publications receive members’ news through the SDEA Newswire, free
- 6Winners Awards and nine Highly Commended for members at the Creative Retail Awards 2026
- 1947the year the SDEA was founded: almost 80 years working for the industry
- Freeentry to every category of the Creative Retail Awards
“Our last three years’ fees have been covered by just one of the leads we received from the SDEA this year.”
What members get
Enquiries from buyers, and your name in front of the industry.
Sales leads
Buyers find you in product search, the A to Z and the supplier pages. Every profile has an enquiry form, buyers can send one brief to every member who supplies what they need, and the SDEA infoline passes on the calls we get.
A voice for the industry
The SDEA represents members with trade bodies, media partners and international organisations, and at leading trade events around the world.
Your work, published
Your logo, project photos and news on your profile and on Members’ news. Articles in Shoptalk free of charge, and your news sent to over 200 publications by the SDEA Newswire, also free.
Awards
Free entry to every category of the Creative Retail Awards. Shortlisted and winning members carry the badge on their profile.
Events
The Networking Evening at the VM & Display Show, the Summer Social, the Christmas Lunch, and the SDEA at trade events around the world.
Savings and support
Free co-working and meeting space in King’s Cross, member discounts on professional services and trade shows, a free legal advice line, and free Convert+ sustainability software.
Training
LearnVM, the SDEA’s online course in visual merchandising and retail experience design, for new starters and sales teams.
The SDEA mark
Use the SDEA logo on your website, pitches and tenders. It shows clients you are a member of the industry’s association.
New for members
Free co-working in King’s Cross
Work and meet clients at 103 KCR, the industry hub run by fellow member H.O.L Group. It is free for members, Monday to Friday, and booked online.
Members’ work at the Creative Retail Awards 2026
13 SDEA members took 52 of the 113 places on the shortlist, then won six Winners Awards and nine Highly Commended Awards.
“Being part of the SDEA continues to provide valuable connections, business support and the opportunity to celebrate the very best talent from across the industry through the Creative Retail Awards each year.”
“We love the SDEA – very supportive and a great way to network with like-minded peers. Always good fun too!”
“I have been an active member of the SDEA for seven years and found it highly valuable in the furtherment and growth of key industry connections and links to new customers.”
Who’s already a member
Shopfitters, display makers, designers, lighting, signage, print, packaging, mannequin and materials companies.
Choose your membership
Prices are per year.
UK membership
Companies that supply shopfitting, display, design and services to retail from the UK.
| Sales under £1 million | £520 + VAT |
| Sales of £1 million or more | £1,420 + VAT |
Based on your annual sales of shopfittings and display.
New
Studio
Freelancers, sole traders and studios of up to three people in retail design, display and VM, including LearnVM graduates.
Call 01883 348911
EU and international
Shopfitting and display companies based outside the UK who want to work with UK retail.
€500
Join in three steps
- Apply onlineIt takes about five minutes. There is nothing to print or post.
- We welcome youWe check your application, which goes to the Executive Council for approval, and send you a welcome email and an invoice.
- Go liveWe set up your profile, logo and members’ area login, so buyers can find you.
Questions
How do buyers find members?
Through the product search and A to Z on this site, the supplier pages, buyers’ briefs, the Directory, Shoptalk, and the SDEA team, who pass on the calls and emails we receive from buyers.
How much does it cost?
UK membership is £520 + VAT a year if your annual sales of shopfittings and display are under £1 million, and £1,420 + VAT if they are £1 million or more. EU and international membership is €500. The Retail Group is free. See all fees.
Who is Studio membership for?
Freelancers, sole traders and small studios of up to three people, including visual merchandisers and designers who have trained with LearnVM. Find out more.
What happens after I apply?
We check your application, which goes to the Executive Council for approval, then welcome you to the Association and set up your profile, logo and members’ area login so buyers can find you.
Do I need to print a form?
No. Apply online: it takes about five minutes.
Can I see who is already a member?
Yes: every member is in the A to Z, with their profile and work.
Join the SDEA
Apply online in about five minutes, or call us on 01883 348911 to talk it through.