Trailblazer of the Year
Fortnum & Mason
An award with no entry process and no shortlist, for the retailer whose work made the strongest impression on the Awards. Fortnum & Mason also won Window Display and Sustainable Display.
Creative Retail Awards 2026
The 2026 winners
Twenty-five awards were presented at The Clapham Grand, the new home of the Awards. Fortnum & Mason was named Trailblazer of the Year, Dr. Martens won Store Design of the Year and B_RD is Design Agency of the Year.
Thursday 15 October 2026, The Clapham Grand, London
The headline awards
Store Design of the Year and the four special awards. All were decided by the judges, apart from the SDD Spotlight Award, which went to a public vote.
Store Design of the Year
Dr. Martens
Soho Beacon Store, Brewer Street
with Hotel Creative
Highly commended Nespresso, Covent Garden Flagship
Design Agency of the Year
B_RDSDEA member
Highly commended Etch
Judges’ Choice
Holland & Barrett
Experience Store, Cardiff, with SYN
SDD Spotlight Award
Dr. Martens
The Art of Comfort Experience, at The Outernet, London
SDEA members among the winners
Six Winners Awards and nine Highly Commended Awards for SDEA member companies.
- B_RDWinner: Design Agency of the YearWinner: Leisure, Visitor or Exhibition Attraction, for PandoraHighly commended: Window Display, for Hackett
- PardgroupWinner: Festive Display, for Brunello Cucinelli x HarrodsHighly commended: In-Store VM Scheme, for Armani x Kith
- Mega CreativeWinner: Surfaces, Materials & Finishes, for Diesel DenimHighly commended: Retail Experience, for Davines
- Northbanks DesignWinner: Graphics, for White Stuff
- Nathan WardWinner: Independent Store (UK), for MétierHighly commended: Independent Store (UK), for Mount Street Printers
- Design4RetailHighly commended: Omni-Channel Experience, for Under ArmourHighly commended: Retail Technology Innovation, for Adidas x Sports Direct
- Impact RetailHighly commended: POP/POS, for ByomaHighly commended: Shop-in-Shop or Concession, for White Fox
- Proportion LondonHighly commended: Leisure, Visitor or Exhibition Attraction, for Design Museum
Every category
The winner of each category, in category order, with the highly commended entry.
Creative Collaboration
St. Pancras International
London St. Pancras Highspeed – Powered by Dreams
Highly commended Coach – Coach Selfridges Oxford Street x It’s Bagels
Creative Lighting
RH Paris
The Gallery on the Champs-Élysées
with Foundry
Highly commended Coach – Coach Ginza
Festive Display
Brunello Cucinelli x Harrods
Christmas 2025 Take Over
with PardgroupSDEA member
Highly commended Fortnum & Mason – Enchanted Christmas
Graphics
White Stuff
40th Birthday Summer Tour
with Northbanks DesignSDEA member
Highly commended New Era Cap – MLB Subway Series, with Whiteroom
Hospitality
Coach
The Coach Restaurant, Jewel Changi Airport, Singapore
Highly commended Nespresso – Covent Garden Flagship
Independent Store (UK)
Métier
London Flagship
with Nathan WardSDEA member
Highly commended Mount Street Printers – A Wave of Colour, with Nathan Ward
In-Store VM Scheme
Woolworths South Africa
Tiger Lily in Tygervalley
Highly commended Armani x Kith – Topping Rose House, NYC, with Pardgroup
Leisure, Visitor or Exhibition Attraction
Pandora
The Garden Museum for London Fashion Week
with B_RDSDEA member
Highly commended Design Museum – Wes Anderson Exhibit, with Proportion London
Multi-Site Rollout
Giant Bicycles
with Whiteroom
Highly commended JD Gyms, with Briggs Hillier
Omni-Channel Experience
Fanatics
Flagship Store, London
with we.are.sdi
Highly commended Under Armour – Total Footwork Experiential Zone, with Design4Retail
POP/POS
Waitrose
Dalstons Soda
with Print & Display Ltd
Highly commended Byoma – Bauble for Boots, with Impact Retail
Pop-Up or Temporary
The Ordinary
Unlocked Shoreditch
with StudioXAG
Highly commended Coach – The Coach Tabby Shop, Sydney
Retail Experience
Coach
Coach Play Osaka
Highly commended Davines – Colour World UK, with Mega Creative
Retail Technology Innovation
IKEA, Oxford Street
LED Window Façade and Immersive Live Studio
with d&b solutions
Highly commended Adidas x Sports Direct – Experiential Takeover, with Design4Retail
Shopfitting
IQOS
i House Korea
with PMI Global Studio
Highly commended Neal’s Yard – Covent Garden, with Etch
Shop-in-Shop or Concession
M&S
Cribbs Causeway
with we.are.sdi
Highly commended White Fox – Boots Event Site, with Impact Retail
Supermarket or Grocery
Shinsegae
Twelve at House of Shinsegae Cheongdam
with Design Theory Collective
Highly commended Whole Foods Market – King’s Road, London
Surfaces, Materials & Finishes
Diesel Denim
Salling and ILLUM Stores
with Mega CreativeSDEA member
Highly commended Coach – The Coach Restaurant, Jewel Changi Airport, Singapore
Sustainable Display
Fortnum & Mason
Resourceful Nature
Highly commended Woolworths South Africa – The World’s Most Sustainable Christmas Tree
Window Display
Fortnum & Mason
A Perfect Spring Day
Highly commended Hackett – Regent Street SS25, with B_RD
See every entry in the Winners Guide
Winning, highly commended and shortlisted projects from every category.
The 2026 Winners Guide
Every winning, highly commended and shortlisted entry, and the judges’ notes on the special awards.
Use the arrows to turn the pages, or open the guide full screen.
The night
Aidan Sadler hosted, and once the last trophy had been handed out the band and DJ carried on into the night.
First opened in 1900 as the New Grand Theatre of Varieties, The Clapham Grand is one of London’s surviving Victorian music halls. In more than 125 years it has been a variety theatre, cinema, bingo hall, nightclub and live music venue, with Charlie Chaplin, Oasis and Muse among those who have played there, and its balconies, royal boxes and plasterwork are still intact.
“Most awards nights happen in hotel ballrooms, and nobody remembers the room afterwards. A building with 125 years of reinvention in it felt right for a programme that celebrates what people do with physical space.”
Antony BehielsCo-organiser of the Creative Retail Awards and Director of the SDEA
Judges and partners
Every result was decided by an independent panel of industry judges, who met face to face in London to assess the entries.
The judges
- Ian ScottRetail Consultant & Public Speaker
- David DalzielFormer Executive Creative Director
- Andrew BusbyRetail Industry Expert, Speaker & Writer
- Judith KellyHead of Retail Design and Delivery at Hammerson
- Matthew BrownRetail Futurist, Echochamber
- Barbara ChapmanCreative VM Consultant & Stylist
- Jack StrattenDirector, Insider Trends
- Tim NashCurator of Shop Drop Daily
- Isabella FishRetail Editor, The Times & The Sunday Times
The partners
- Kesslers LondonHeadline partner
- Northbanks DesignPremier partner
- PardgroupPremier partner
With category partners Arken POP, Antalis, B_RD, Candee.bio, Genesis Mannequins, Graphica Display, Hammerson, H.O.L Group, ISI Global, Mega Creative, Morplan, Proportion London, roomly and VAST.
Creative Retail Awards 2027
Entries are open now, and the awards return to The Clapham Grand in September 2027. SDEA members enter free, with up to five entries per category.
Read the winners story The 2026 shortlist Earlier winners: 202520242022202120192018