Creative Retail Awards 2022

The 2022 winners

The Creative Retail Awards 2022 were presented on 22 September 2022 at Proud Embankment, London. Here are the winners and highly commended projects in all 19 categories, with the Judges’ Choice.

A football shirt printing station in Sports Direct, Oxford Street

Store Design of the Year

Sports Direct – Oxford Street

The One Off

Highly commended: Sky – Sky Glass Launch, Westfield London, with The One Off

The ornate entrance of the Comur tinned fish shop in Coimbra

Judges’ Choice

Comur – Coimbra

Grupo O Valor do Tempo

All the winners

In category order.

The Creative Retail Awards
A Woolworths underwater Christmas window

Sustainable Display

Woolworths South Africa – Underwater Holiday Fun!

VM Central, Bad Weather and the Woolworths in-house agency

Highly commended

  • Chopard – Ethical Gold, with L’Atelier Five
The Maggi singing soup pot on a shelf display

POP/POS Concept

Nestlé – Maggi’s Singing Soup Pot

Tokinomo

Highly commended

  • Colart – Winsor & Newton, with Stamp Design Consultancy
The Van Cleef and Arpels Microcosmos space

Seasonal or Temporary Display

Van Cleef & Arpels – Microcosmos

Millington Associates

Highly commended

  • Woolworths South Africa – Baubles of Hope, with Essay Gift (NPO), VM Central and the Woolworths in-house agency
The bar at TOCA Social, The O2

Bar and Restaurant Design

TOCA Social – The O2

Gensler

Highly commended

  • AB InBev – Monarchy, with YourStudio
The AT&T Dream in Black space

Graphics, Signage and Wayfinding

AT&T – Dream in Black Future Makers Series

Twenty Four 7 and Temi Coker

Highly commended

  • Nike x Billie J, with The One Off
Inside the Country Road boutique in High Street, Armadale

Surfaces & Finishes

Country Road – High Street Armadale Boutique Concept

Place Agency Design (PAD)

Highly commended

  • Bonadea – Finishes fit for a Goddess, with Studio Clementine
The Coach Give A Little Love display outside the Pavilion mall

VM Scheme

Coach – “Give A Little Love”

Coach

Highly commended

  • Grupo O Valor do Tempo – Joalharia do Carmo
The Maggi singing soup pot

Innovative Display Product

Nestlé – Maggi’s Singing Soup Pot

Tokinomo

Highly commended

  • Imperial Tobacco – Bestway Wholesale Tobacco Focus Bays, with Insight Print Media
A Ribble Cycles live video session in the shop

Omni-channel Experience

Ribble Cycles

Highly commended

  • Sports Direct – Sports Bra, with The One Off
The walk-through duty free shop in Terminal 2, Manchester Airport

Lighting Design

Dufry – Manchester Airport T2 walk-through duty free and retail

JPLD

Highly commended

  • Smartech Retail Group – Playhouse by Smartech
Inside Situ Live

Shopfitting / Fit Out

Situ Live

Bearded Kitten

Highly commended

The HBO Max Orbit screens in the AT&T flagship

Technology

AT&T – Flagship Experience: HBO Max Orbit x 5G

Twenty Four 7 and Hush Studios

Highly commended

The Bowie75 pop-up shop

Pop-up Store

David Bowie Estate – Bowie75 Pop Up

Factory 360

Highly commended

  • Cartier – Panthère de Cartier, with L’Atelier Five
The Craft on Draft counter in ASDA

Store-in-store or Concession

ASDA – Craft on Draft Partnership

Highly commended

  • Smartech Retail Group – Playhouse by Smartech
The bakery counter at SuperValu, Knocklyon

Food, Beverage & Supermarket Design

SuperValu – Brand Rejuvenation, Knocklyon Store

Musgrave Retail Partners Ireland, with Household and TAP Creative

Highly commended

  • Bierwinkelier Branding, with Yellow Dress Retail
A pink velvet chair in Theodores Collection

Independent Store

Theodore’s Collection

Farid Karim Design

Highly commended

  • Panellinios Agora Games IKE – Nous and Body Activation, with Wharton Neuroscience Initiative and Grande École des Ponts
A giant Chanel No 5 bottle framing a Harrods door

Retail Experience

Chanel – A Celebration of 100 Years of Nº5, Chanel x Harrods Door Nº5

Chanel and Harrods

Highly commended

  • Coach x Indigo Living – Anfu Road, Shanghai
The Sky Glass launch store at Westfield London

Overall Store Collaboration

Sky – Sky Glass Launch, Westfield London

The One Off

Highly commended

  • Bonadea, with Studio Clementine
Sports Direct, Oxford Street

Store Design of the Year

Sports Direct – Oxford Street

The One Off

Highly commended

  • Sky – Sky Glass Launch, Westfield London, with The One Off

The Creative Retail Awards 2026

The 2026 winners were announced on Thursday 15 October 2026 at The Clapham Grand, London. Entries for 2027 are open now, and SDEA members enter free.

See the 2026 winnersJoin the SDEA

More winners: 2026 · 2025 · 2024 · 2023 · 2021 · 2019 · 2018