About the SDEA
Meet the team
From our office in Caterham, Surrey, a small team works behind the scenes for members, buyers and the industry. Call us on 01883 348911.
Antony Behiels
Director
Antony has many years’ experience of the retail display industry, having run both visual merchandising and POS companies. He was an SDEA member for many years, seven of them on the Executive Council, so he knows what the Association can do for a member. He is always working to bring more business and promotion to member companies, and edits Shoptalk.
Paula Morgan
Administration Manager
Paula’s many years with the SDEA mean she knows every part of the Association. She is most often the voice of the SDEA, running the infoline that puts buyers in touch with members, and she makes sure the Association’s events run smoothly.
Heidi Easton
PR and communications
Heidi researches and writes articles for the Association’s Directory, newsletters and website, prepares press releases, and works with the retail press on shopfitting and display news for their readers.
The Executive Council
Elected by the members
The Council, led by President Claire White of Antalis, oversees the Association on behalf of its members.
Join the SDEA
Apply online in about five minutes, or call us on 01883 348911 to talk it through.