Creative Retail Awards 2021

The 2021 winners

The Creative Retail Awards 2021 were presented on 14 October 2021 at Proud Embankment, London, after the judges had considered more than 600 entries. Here are the winners in all 19 categories, the Supplier of the Year and the Judges’ Choice.

Store Design of the Year

Timberland – Carnaby Street

Dalziel & Pow

The Anya Hindmarch shop with its windows full of plastic bottles

Judges’ Choice

Anya Hindmarch – I Am A Plastic Bag

StudioXAG

I Am A Plastic Bag also won Sustainable Display.

All the winners

In category order.

The Creative Retail Awards

Anya Hindmarch windows filled with plastic bottles

Sustainable Display

Anya Hindmarch – I Am A Plastic Bag

StudioXAG

The Revolution Beauty display in Superdrug

POP/POS Concept

Revolution Beauty – Superdrug Signature Display

arken POP International

A Liberty Peace, Love and Liberty Christmas window

Seasonal or Temporary Display

Liberty – Peace, Love & Liberty

StudioXAG

Bar & Restaurant Design

Bread Ahead

The Yard Creative, Quintain and Bluecrow Projects

The Loaf shack in Bristol, with its Here to Help sign

Graphics, Signage & Wayfinding

Loaf – Bristol Shack

Surfaces & Finishes

Harrods – Beauty Hall

The G.A Group

A Fenwick spring window with a topiary figure in a pink hat

VM Scheme

Fenwick – Pink Spring/Summer Campaign

Propability and Flourish Trading

The Nike React Element 55 launch display at Footlocker, Milan

Innovative Display Product

Footlocker – Nike React Element 55 launch, Milan

Office Twelve

The iridescent Instagram Edit space at Selfridges

Omni-channel Experience

Selfridges – The Instagram Edit

Seen Displays

Lighting Design

SKP – Shin Kong Place South

Light.iQ, with Studio Illumine, Sybarite and Gentle Monster

Best Shopfitting / Fit-out

Harrods – Beauty Hall

The G.A Group

Shoppers using screens in the Modivo store

Technology

Modivo – how a stationary store becomes a phygital format

Nanovo

The red Clash de Cartier pop-up at Selfridges

Pop-up Store

Cartier – Clash de Cartier, Selfridges

L’Atelier Five and Selfridges

The AWGE space at Selfridges with a Statue of Liberty figure

Store-in-store or Concession

Selfridges – AWGE

Seen Displays

Food, Beverage & Supermarket Design

Longo’s – Liberty Village

Ampersand Studio

The THAT concept store by Majid Al Futtaim

Independent Store

Majid Al Futtaim – THAT

Retail Experience

Samsung KX

Overall Store Collaboration

Wembley Park Market

The Yard Creative, Quintain and mRktmRkt

Store Design of the Year

Timberland – Carnaby Street

Dalziel & Pow

Supplier of the Year

Kesslers International

As voted by the industry

The judges

Ian JohnstonFounder, Quinine
Iain KimminsChair, The British Display Society
Tom PhilipsonFounder and CEO, YourStudio
Matthew ValentineRetail journalist
Ewald DamenPartner, Virgile + Partners

The Creative Retail Awards 2026

The 2026 winners were announced on Thursday 15 October 2026 at The Clapham Grand, London. Entries for 2027 are open now, and SDEA members enter free.

See the 2026 winners Join the SDEA

More winners: 2026 · 2025 · 2024 · 2023 · 2022 · 2019 · 2018