UK membership · Savings and support
Savings and support
Membership saves you money and gives you expert help when you need it.
Free awards entry
Enter every category of the Creative Retail Awards free of charge, without the usual submission fees.
Member discounts
Savings with the SDEA’s partners: business insurance from Clear Insurance, private health care, health & safety and employment law support from Citation, AA breakdown cover, and leadership team coaching from Unlock Your Legend.
Free legal advice line
Free advice from qualified professionals on contracts, employment and compliance.
Convert+ sustainability software
Free use of Convert+, the SDEA’s carbon calculator, to measure the carbon footprint of your displays. Retailers ask about this more and more.
Trade shows
Discounts on trade shows, and the SDEA at leading trade events at home and abroad.
A network to trade with
Member companies across retail design and display to buy from, sell to and partner with. Members can also advertise jobs free on sdea.co.uk.
Training
LearnVM, the SDEA’s online course in visual merchandising and retail experience design, with a personal tutor, for new starters and sales teams.
Insight
Industry news and market updates from the SDEA.
New for members
Free co-working and meeting space in King’s Cross
Members can now work from 103 KCR, the industry hub run by fellow member H.O.L Group at 103 King’s Cross Road, London. Use it as a base in London to work between appointments and meet clients in the meeting room. It also has displays of products and sustainable materials.
- Free for members, Monday to Friday, 9:30am to 5pm
- A private meeting room for client meetings and presentations
- Book online in the members’ area, up to eight weeks ahead
The SDEA Newswire: free for members
The Newswire sends members’ news to over 200 publications. Here is what the same job costs when you pay for it.
PR agency
£1,500–£3,000
for one story
Writing the release, a targeted media list, sending it and following up.
Paid newswire
£150–£400
for one story
Distribution only. You still write the release yourself.
SDEA Newswire
Free
for members, every story
Your news sent to over 200 publications under the SDEA name.
Send four stories a year and a PR agency would charge you £6,000 to £12,000. UK membership starts at £520 + VAT a year.
Typical UK prices in 2026, before VAT, from published PR price guides. Agency figure: a one-off announcement with writing, media list and follow-up. Newswire figure: paid distribution of one release.
“Our last three years’ fees have been covered by just one of the leads we received from the SDEA this year.”
Members can see the full list of current offers in the members’ area.
Join the SDEA
Apply online in about five minutes, or call us on 01883 348911 to talk it through.