Thirteen SDEA member companies have earned 52 places on the 2026 Creative Retail Awards shortlist, close to half of all 113 places in contention.
Mega Creative · Diesel, Denim_Salling and Illium Store.
Member companies
13 shortlisted
Places
52 of 113
Categories
19 of 21
Member projects
41
When the Creative Retail Awards shortlist was published in August, SDEA members were everywhere. Thirteen member companies feature, credited with 52 of the 113 shortlisted places and represented in 19 of the 21 categories.
Their work ranges from London’s festive windows to a pop-up at Topping Rose House in the Hamptons and a concession in Riyadh, and from props and paper art to graphics, rollouts and full store fit-outs. Some of the most-shortlisted projects of the year, including Davines Colour World UK, Armani x Kith and the Design Museum’s Wes Anderson exhibition, were delivered by members.
Mega Creative leads the way with 12 shortlist places across six projects, followed by Pardgroup with nine, B_RD with seven and Kesslers London with six. All results will be revealed at The Clapham Grand on Thursday 15 October.
An award-winning London retail design and production company working as a collaborative “creative collective”, specialising in visual merchandising, window displays and bespoke brand activations, from concept and development through to manufacture and installation.
DieselDenim_Salling and Illium StoreSurfaces, Materials & Finishes · Sustainable DisplayDavinesColour World UKCreative Lighting · Leisure, Visitor or Exhibition Attraction · Pop-up or Temporary · Retail Experience · Sustainable DisplayDe BeersRaffles EventCreative LightingJapan CenterTokyo Onigiri Pop-UpHospitality · Pop-up or TemporaryDe BeersWindowsMulti-site RolloutChristyWimbledon Pop-UpSurfaces, Materials & Finishes
A multinational agency specialising in field marketing and retail services. With Italian roots, the group runs its own design studio, Axie Studio, and this year expanded its French operations with a new headquarters in Paris.
BulgariDiva’s Dream Solitaire, RiyadhShop-in-shop or ConcessionBOSS x BeckhamLondon Retail CornerCreative CollaborationBrunello Cucinelli x HarrodsChristmas 2025 TakeoverFestive DisplayArmani x KithTopping Rose House, NYCIn-store VM Scheme · Leisure, Visitor or Exhibition AttractionFP Movement x Barry’sBootcamp at SelfridgesShop-in-shop or ConcessionAmouageNiche PerfumerySurfaces, Materials & FinishesEtroEtro Holiday 2025Window DisplaySMEGSMEG Black FridayWindow Display
An award-winning integrated design and production agency creating unique retail experiences for global brands.
Harrods x Christian LouboutinIn-store VM SchemeAspinalRegent St FlagshipFestive DisplayHackett LondonRegent St FlagshipFestive DisplayEND ClothingHoliday WindowsGraphicsCasablancaParis LA BoutiqueIn-store VM Scheme
From concept design to manufacturing and implementation, Kesslers works with global brands to deliver seasonal and permanent retail programmes.
Charlotte TilburyFlawless Foundation LaunchGraphicsL’OréalBoots Showcase EventGraphics · Leisure, Visitor or Exhibition AttractionPets at HomeVets for PetsMulti-site RolloutFootJoyPro XL LaunchPOP/POSSainsbury’sEcoformSustainable Display
Also in contention
NorthbanksTurnkey retail design and brand experience agency, and home of new SDEA Vice President James North.Graphics: White Stuff, 40th Birthday Summer Tour · Independent Store (UK) and Shopfitting: Dinny Hall, Leeds County ArcadeNathan WardMulti-award-winning London paper artist, image maker, set designer and director.Independent Store (UK): Métier; Mount Street Printers · Sustainable Display: Métier, London Flagship SS25Proportion LondonGlobal visual merchandising services, designing and manufacturing display solutions.In-store VM Scheme: Rick Owens, Temple of Love · Leisure, Visitor or Exhibition Attraction and Pop-up or Temporary: Design Museum, Wes Anderson ExhibitionDesign4RetailRetail design agency with implementation, from stores and pop-ups to windows.Omni-channel Experience and Retail Technology Innovation: Under Armour, Total Footwork Experiential Zone · Retail Technology Innovation: adidas x Sports Direct, Experiential TakeoverImpact RetailRetail design and manufacturing, from premium POS rollouts to store refits.POP/POS: Byoma, Bauble for Boots · Shop-in-shop or Concession: White Fox, Boots Event SiteGraphica DisplayLarge format print, signage, and interior, exhibition and event graphics.Graphics: YO! SushiMorplanThe one-stop shop for retail, with more than 5,000 products from stock.Independent Store (UK): Sir Tom BakerarkenAward-winning creative POP, retail display and signage; B Corp certified.POP/POS: Trouble Maker, SuperdrugPropabilityProps and sculpts for retail and events, designed, made and installed.Window Display: Selfridges, Disney Christmas Windows
The results were announced at The Clapham Grand on Thursday 15 October, and SDEA members won six Winners Awards and nine Highly Commended Awards. See the members among the winners, or the 2026 shortlist in full.
A grand new homeThe Awards move to The Clapham Grand on 15 October.
Summer on the rooftopForty-seven guests at La-Yam Rooftop, Holborn, on 2 July.
Networking at the VM & Display ShowThe SDEA Networking Evening, and Pardgroup takes Best Stand.
Dates for your diaryKey shows and events for the year ahead.