Creative Retail Awards 2026 · Shoptalk, October 2026

A grand new home

For 2026 the Creative Retail Awards moves to The Clapham Grand, a Victorian music hall that has been entertaining London for more than 125 years.

The Clapham Grand auditorium with The Clapham Grand on the stage screen
The Clapham Grand. Images courtesy of The Clapham Grand.

The Clapham Grand first opened in 1900 as the New Grand Theatre of Varieties. One of the capital’s surviving Victorian music halls, it has moved from variety performances to cinema, live music and major events over the following century and a quarter, with performers including Charlie Chaplin, Oasis and Muse passing through its doors.

Today its spectacular interior, tiered balconies and dramatic architecture give it an unmistakable character, and that is exactly why the organisers chose it. Great retail environments do more than look good: they create atmosphere, tell stories, surprise audiences and leave lasting impressions. The Clapham Grand has been doing the same for generations.

Opened
1900, as the New Grand Theatre of Varieties
On stage
Charlie Chaplin, Oasis, Muse
Address
21–25 St John’s Hill, London SW11 1TT
The night
Thursday 15 October 2026

On 15 October the venue will welcome leading retailers, brands, designers, agencies, suppliers and creative talent from across the industry for an evening of awards, entertainment, networking and celebration, with every result revealed live on stage.

“As for The Clapham Grand, it’s a wonderful venue, and exactly the sort of place a night like this deserves.”

Antony Behiels, SDEA Director
The Clapham Grand lit up at night on St John’s Hill
The Clapham Grand on St John’s Hill.
A full house under coloured lights
The auditorium and balconies lit in red and purple
A packed event with confetti and lights
A crowd in front of the stage
The stage and balconies

See the 2026 shortlist in full, or the 2026 winners, announced at The Clapham Grand on 15 October.

From Shoptalk, October 2026.