Creative Retail Awards 2026 · Shoptalk, October 2026
A grand new home
For 2026 the Creative Retail Awards moves to The Clapham Grand, a Victorian music hall that has been entertaining London for more than 125 years.

The Clapham Grand first opened in 1900 as the New Grand Theatre of Varieties. One of the capital’s surviving Victorian music halls, it has moved from variety performances to cinema, live music and major events over the following century and a quarter, with performers including Charlie Chaplin, Oasis and Muse passing through its doors.
Today its spectacular interior, tiered balconies and dramatic architecture give it an unmistakable character, and that is exactly why the organisers chose it. Great retail environments do more than look good: they create atmosphere, tell stories, surprise audiences and leave lasting impressions. The Clapham Grand has been doing the same for generations.
- Opened
- 1900, as the New Grand Theatre of Varieties
- On stage
- Charlie Chaplin, Oasis, Muse
- Address
- 21–25 St John’s Hill, London SW11 1TT
- The night
- Thursday 15 October 2026
On 15 October the venue will welcome leading retailers, brands, designers, agencies, suppliers and creative talent from across the industry for an evening of awards, entertainment, networking and celebration, with every result revealed live on stage.
“As for The Clapham Grand, it’s a wonderful venue, and exactly the sort of place a night like this deserves.”
Antony Behiels, SDEA Director






See the 2026 shortlist in full, or the 2026 winners, announced at The Clapham Grand on 15 October.
From Shoptalk, October 2026.



