SDEA events · Shoptalk, October 2026
Networking at the VM & Display Show
As the first day of the VM & Display Show drew to a close in April, the SDEA brought the industry together for its Networking Evening, and members voted Pardgroup’s stand the best at the show.
The VM & Display Show returned to London’s Business Design Centre on 14 and 15 April 2026, bringing together the people who design, make and install the displays seen in shops across the UK.
At the end of the first day, the SDEA hosted its Networking Evening, giving members, exhibitors and visitors the chance to swap the show floor for a drink and an easier conversation. Guests from across the industry mixed through the evening, catching up with familiar faces and making new contacts.
The Creative Retail Awards were never far from view. With entries for CRA26 open until 1 May, banners around the venue reminded guests to get their best work in, and many of the projects entered that spring now feature on the 2026 shortlist.
Members also had their say on the show itself, voting for the Best Stand Award, which went to Pardgroup.
Pardgroup takes Best Stand
Pardgroup won the Best Stand Award at the VM & Display Show 2026. The award is voted for purely by SDEA members, making it a recognition from the agency’s own industry peers. SDEA President Claire White presented the award to Simon Bentley on the stand. It caps a strong year for the agency, which also holds nine places on the 2026 Creative Retail Awards shortlist.
From Shoptalk, October 2026.
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