SDEA events · Shoptalk, October 2026
Summer on the rooftop
On Thursday 2 July, members, retailers and friends of the Association gathered eight floors above Holborn for the SDEA Summer Social at La-Yam Rooftop.
For its 2026 Summer Social, the SDEA took the industry up to La-Yam Rooftop, one of London’s newest rooftop venues, on the eighth floor of Kingsbourne House on High Holborn. Sitting directly above Holborn Underground Station, the terrace offered an easy journey in for guests and wide views across the capital once they arrived.
Under clear skies, forty-seven guests joined SDEA staff for an afternoon of networking over a selection of food, including vegetarian options, and a range of drinks. It was a relaxed setting for the design and display community to catch up away from the pressures of an exhibition floor.
The guest list reflected the breadth of the membership, bringing suppliers, manufacturers, designers and agencies together with trade press and industry partners, just six weeks before the Creative Retail Awards shortlist was announced.
The Summer Social is one of the Association’s regular networking events, alongside Creative Retail Connections at major trade shows and the Creative Retail Awards ceremony each autumn. Members can find details of upcoming events on the Events page.
- Date
- Thursday 2 July 2026
- Venue
- La-Yam Rooftop, Holborn
- Guests
- 47
From Shoptalk, October 2026.
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