UK membership · Recognition

Recognition and representation

SDEA membership shows clients you are an established business, gets your work seen, and gives you a say in the industry.

Apply for UK membershipAbout the SDEA

The SDEA mark

Use the SDEA logo on your website, vehicles, pitches and tenders to show clients you are a member. More and more retailers ask their suppliers for association membership.

The Creative Retail Awards

The SDEA organises the Creative Retail Awards. Members enter every category free, and shortlisted and winning members show the badge on their SDEA profile.

Simon Bentley of Pardgroup receives the Best Stand Award from Claire White
Pardgroup receive the Best Stand Award, voted for by SDEA members, at the VM & Display Show 2026

Shoptalk

Our quarterly magazine publishes members’ articles, features and case studies free of charge. It is read across retail and design and handed out at major exhibitions.

The SDEA Newswire

A free service that sends members’ news to over 200 publications. A PR agency would charge £1,500 to £3,000 to send one story. See the comparison.

Representation

The SDEA works with trade bodies, media partners and international organisations, and represents members at trade events around the world.

Your Association

The Executive Council is drawn from member companies and elected by the members at the Annual General Meeting each year. Meet the Council.

Community

Networking in person and online through the year, from business meetings to the Summer Social and the Christmas Lunch.

Almost 80 years of knowledge

A small, experienced team in Caterham who know the industry. Meet the team.

“The SDEA continues to offer valuable and relevant support to the many different sectors it represents within the design and display industry, and it provides members with opportunities to network and celebrate their creativity.”
Claire White Antalis, SDEA President

Join the SDEA

Apply online in about five minutes, or call us on 01883 348911 to talk it through.

Apply onlineCall 01883 348911