New stores · Shoptalk, October 2026
Ernest Jones, Lakeside
Lakeside Shopping Centre, Thurrock
Ernest Jones has unveiled a new store concept at Lakeside, designed by Briggs Hillier to feel more contemporary, more personal and easier to shop.
A new setting for the jeweller
The new Lakeside store debuts a concept that rethinks how customers move through an Ernest Jones shop. Briggs Hillier organised the layout around customer missions, giving clearer navigation between categories and making it simpler to find the right product.
Service sits at the heart of the plan. Dedicated consultation modules provide space for one-to-one appointments, while a circular feature unit invites customers to browse the Diamonds Collection. A lowered ceiling and contrasting floor finish set that area apart, creating a more intimate, focused zone within the wider store.
The material palette is warm and tactile: oak timber flooring, herringbone timber, seagrass wallcovering and textured solid surfaces, finished with brass and antique bronze accents. Angled screens guide customers towards the Diamonds Collection while giving privacy to consultations and screening the payment areas.
“Working closely with the Ernest Jones team, we applied our experience in retail strategy, customer experience and premium store design to develop a new concept that respects the heritage and recognition of the brand, while creating a more contemporary, engaging and elevated environment for today’s customer.”
Briggs Hillier
The material palette
- Oak timber flooring
- Herringbone timber
- Seagrass wallcovering
- Textured solid surfaces
- Brass and antique bronze
Design: Briggs Hillier. Source and images: 365 Retail. First published in Shoptalk, October 2026.
