New stores · Shoptalk, October 2026
Gerard Darel, Regent Street
221 Regent Street, London
The French fashion house has opened a corner flagship on Regent Street, a significant step in its UK expansion.
A Parisian’s London apartment
Conceived as a Parisian’s London apartment, Gerard Darel’s new flagship blends French sensibility with cosmopolitan influence.
Spread over 180 square metres on two floors, the store welcomes customers into a curated setting of art, vintage furnishings and artisanal objects.
Soft architectural lines are paired with terrazzo, travertine, wrought iron and warm oak and elm wood, a palette chosen to express the brand’s commitment to authenticity and craftsmanship.
The full ready-to-wear and accessories collection is on show, including the 24H Bag, Anna Jeans and the signature trench.
The opening complements the brand’s Marylebone High Street and King’s Road boutiques and follows recent flagships on Madison Avenue, in Dubai and in China. The house now operates 250 owned boutiques and shop-in-shops alongside 230 wholesale and franchise partners.
“Regent Street, with its unique blend of heritage and cosmopolitan energy, is the ideal setting to express Gerard Darel’s effortless Parisian spirit. Our new corner flagship serves as a powerful window to the world and marks a significant step in our UK development.”
David Maruani, Chairman, Gerard Darel
The corner façade at 221 Regent Street and the two-floor interior. Source and images: Retail Focus. First published in Shoptalk, October 2026.
