New stores · Shoptalk, October 2026
SKIMS, Regent Street
245–247 Regent Street, London
SKIMS has opened its first standalone UK flagship on Regent Street: 12,000 sq ft designed by Rafael de Cárdenas, and the brand’s largest store in Europe.
- Size
- 12,000 sq ft
- Design
- Rafael de Cárdenas Ltd
- Art
- Vanessa Beecroft
- Status
- First UK flagship
Art first, then product
For a brand that built its reputation online, the speed and scale of SKIMS’ move into physical retail is one of the most compelling stories on the high street. Regent Street is not a tentative step. A corner site of 12,000 sq ft, it is the brand’s first standalone flagship in the UK and its largest anywhere in Europe.
Rafael de Cárdenas Ltd has adapted the SKIMS design language for the site, using curved forms, tactile materials and refined architectural detail. Interconnected open-plan spaces lead customers through immersive product displays, with soft, rounded counters and pale tones that let the product’s own colour range carry the room.
The tone is set at the entrance by a monumental, one-of-a-kind sculpture by Vanessa Beecroft. It is a deliberate sequence: culture first, product second, the kind of thinking more often associated with houses with far longer heritage.
Inside, the assortment spans underwear, shapewear, loungewear, menswear, accessories and the NikeSKIMS collaboration. The store was celebrated in September with a London Fashion Week launch party hosted by co-founders Kim Kardashian and Jens Grede.
The opening came alongside a new flagship in Dubai Mall and the announcement of the brand’s entry into India with Reliance Brands, with Hong Kong and Seoul to follow. For a brand founded on inclusivity and fit, putting product in a room where customers can experience it may be the most logical move it has made.
Sources: Shop Drop Daily; 365 Retail. Images courtesy of SKIMS. First published in Shoptalk, October 2026.
