New stores · Shoptalk, October 2026

Kiehl’s, Carnaby Street

43 Carnaby Street, London

Kiehl’s has opened a three-storey European flagship on Carnaby Street as the skincare brand celebrates 175 years.

The Kiehl's corner shopfront at 43 Carnaby Street
The corner store at 43 Carnaby Street. Image: 365 Retail.
Opened
1 October 2026
Size
1,300 sq ft
Floors
Three
Landlord
Shaftesbury Capital

175 years on, a new home in Soho

Founded in 1851 as a New York apothecary, Kiehl’s is in its 175th year, and on 1 October it opened a new European flagship at 43 Carnaby Street. The 1,300 sq ft store is spread over three floors and gives the brand its second standalone boutique in the West End, alongside its recently upsized store at 55 Monmouth Street in Seven Dials.

The store has been planned around customer flow and an omnichannel experience, combining product presentation with customer service on every floor. It strengthens the brand’s relationship with landlord Shaftesbury Capital, which also worked with Kiehl’s on the Seven Dials expansion.

The opening adds to Carnaby Street’s fast-growing beauty offer, which now includes Sephora’s first West End store, opened this year, and PURESEOUL’s largest store to date.

“Carnaby Street is a legendary retail destination, and it is rapidly evolving into a key epicentre for beauty in London. Our continued investment in standout free-standing stores demonstrates our dedication to creating exceptional physical retail environments that drive high footfall and deep brand connection.”

Niki Lo, General Manager, Kiehl’s UK
The brew bar with a green counter marked 1851
The brew bar
Apothecary-style shelving with jars and bottles
Apothecary-style shelving
Inside the Carnaby Street store
Inside the flagship

Sources: 365 Retail; The Retail Bulletin. Images: 365 Retail. First published in Shoptalk, October 2026.