Member project · Creative Retail Awards 2026 shortlist

De Beers windows

Made by Mega Creative, SDEA member

A multi-site window rollout for De Beers by Mega Creative, shortlisted in the Multi-site Rollout category of the Creative Retail Awards 2026.

A De Beers window with sculptural columns in muted tones
De Beers windows by Mega Creative.
Client
De Beers
Made by
Mega Creative
Shortlisted
Multi-site Rollout
Results
15 October 2026

About Mega Creative

Mega Creative is an award-winning London retail design and production company working as a collaborative “creative collective”, specialising in visual merchandising, window displays and bespoke brand activations, from concept and development through to manufacture and installation.

It leads the SDEA members on the 2026 shortlist with 12 places across six projects. For De Beers, Mega Creative is also shortlisted in Creative Lighting for the Raffles event.

Mega Creative on the 2026 shortlist

Diesel windows with mannequins against shredded denim
DieselDenim_Salling and Illium StoreSurfaces, Materials & Finishes · Sustainable Display
A dark table with lit jewellery in a panelled room
De BeersRaffles EventCreative Lighting
Davines Colour World lit in red
DavinesColour World UKCreative Lighting · Leisure, Visitor or Exhibition Attraction · Pop-up or Temporary · Retail Experience · Sustainable Display
The Tokyo Onigiri pop-up counter
Japan CenterTokyo Onigiri Pop-UpHospitality · Pop-up or Temporary
The Christy Wimbledon pop-up with giant strawberries and tennis balls
ChristyWimbledon Pop-UpSurfaces, Materials & Finishes

The winners were announced at the Creative Retail Awards at The Clapham Grand on Thursday 15 October, where Mega Creative won Surfaces, Materials & Finishes for Diesel Denim. See all the 2026 winners.

From “Members on the shortlist”, Shoptalk, October 2026.