Member updates · Shoptalk, October 2026

Alser: bespoke counters designed to perform

Alser UK Ltd, SDEA member · Oxfordshire

A well-designed counter is the heart of a successful store: it creates the first impression, supports efficient service and offers valuable merchandising space.

A long shop counter with oak-effect panels and shelving
A recent Alser counter installation.

Oxfordshire-based Alser UK Ltd designs and manufactures bespoke shop counters that combine practical function with contemporary style.

A recent installation shows how much a counter can do. A durable laminate worktop, oak-effect panels, integrated shelving and dedicated point-of-sale stations create an organised workspace for staff, while customer-facing shelves put impulse lines where they sell.

Every Alser counter is made to the retailer’s requirements, and the company has delivered for builders’ merchants, garden centres, beauty and hairdressing businesses, veterinary practices and phone shops. Alser manages everything from concept and manufacture to installation across the UK, with counters priced from £400.

Web alser.co.ukEmail sales@alser.co.uk

From Shoptalk, October 2026.