Events
Where the industry meets
SDEA events, the shows we go to and the dates for your diary. Members meet buyers, designers and each other here all through the year.
Coming up
- 1Nov 2026
Awards
Creative Retail Awards 2027: entries open
creativeretailawards.com
Entries open for the 2027 awards. SDEA members enter free, with up to five entries per category.
- 3Dec 2026
SDEA · members and guests
SDEA Christmas Lunch
Crazy Coqs at Brasserie Zédel, London · 12:30pm
An informal lunch for members and their guests before Christmas, with three courses from the festive menu. £60 + VAT per person. Book your places.
- 4Mar 2027
Awards
VM & Display Awards 2027
Thursday 4 March 2027, London
Celebrating excellence and innovation in visual merchandising and display.
- 21–22Apr 2027
Show
Retail Technology Show
ExCeL, London
Technology for retailers and brands. Please check dates with the organisers.
- 27–28Apr 2027
Show
VM & Display Show 2027
Business Design Centre, London · free for trade visitors
Visual merchandising, shopfitting, retail display and store design, with conferences and workshops. In 2026 the SDEA held its Networking Evening on the first night and members voted Pardgroup Best Stand.
- Sep2027
SDEA
Creative Retail Awards 2027
The Clapham Grand, London · date to be announced
Entries are open now at creativeretailawards.com, and SDEA members enter free.
- 25–27Oct 2027
Show
EuroShop Middle East
Dubai World Trade Centre
The first EuroShop in the Middle East, for retail design, display and technology. Please check dates with the organisers.
Recently
Reports and photos from SDEA events.
- 15Oct 2026
SDEA
Creative Retail Awards 2026: the winners
The Clapham Grand, London
Fortnum & Mason was named Trailblazer of the Year, and SDEA members won six Winners Awards and nine Highly Commended Awards.
- 2Jul 2026
SDEA
Summer on the rooftop
The Summer Social · La-Yam Rooftop, Holborn
47 members and guests joined us on 2 July.
- 27May 2026
SDEA
79th Annual General Meeting
Claire White becomes the first woman to be SDEA President
Members elected Claire White of Antalis as President and James North of Northbanks Design as Vice President.
- 14Apr 2026
SDEA
Networking at the VM & Display Show
The SDEA Networking Evening · Islington
Retailers, brands, agencies and suppliers together after the first day of the show, and a Best Stand Award for Pardgroup.
Members: have an event to share?
Open days, launches and shows: send the details to enquiries@sdea.co.uk for this page and Shoptalk.