HL launches new Flex Tray
HL Display, the leading supplier of products and solutions for merchandising and in-store communications, is bringing a fresh new take on product placement solutions to the market with the launch of its Flex Tray concept.
Flex Tray is a simple and flexible on shelf system that merchandises and advertises products simultaneously. It effectively interrupts shoppers by boosting brand presence thereby drawing them to specific fixtures. With its extensive range of options and accessories it is perfect for providing a more premium shopping experience within traditionally difficult to merchandise categories, such as health and beauty.
Starting with a choice of trays in varying sizes, with or without integrated walls, Flex Tray can be easily constructed by the retailer or brand by adding one of a number of semi-standard or customised fronts made from durable and eye catching printed acrylic. Accessories can then also be used to enhance product and brand visibility – from information panels and dividers to raised platforms, shelf liners and flags.
HL Display’s flexible, low voltage plug & play Ad Lite lighting solution can also be used with Flex Tray, adding further impact and bringing a premium feel to more high end products and ranges.
Mandy Webb, Marketing Manager at HL Display comments, “We saw a gap in the market for a product placement solution that is both simple to implement and highly flexible. Flex Tray provides brands and retailers with an effective means of creating range visibility for both basic and premium ranges, depending on the accessories chosen to complete the system. With a broad range of trays available it also offers the widest range of sizes on the market.
“One of Flex Tray’s key strengths is its flexibility, which provides retailers and brands with a cost effective solution to their immediate and long term needs - because the system adapts easily to different store layouts, planograms and campaigns, they can simply reformat and reuse it whenever needed.”
Contact:
t: 01279 412345
e: marketing-uk@hl-display.com
w: www.hl-display.com
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