Topshop use Global Display for Halloween masks
Global Display were commissioned by Topshop to create over 100 customised face masks and renovation of numerous mannequins in celebration of this year’s Halloween promotion.
Working in conjunction with Vanessa Davis
(who is known as the Skultress) the artisans
at Global Display were able to bring her
makeup designs to life creating 2 styles of
masks from their existing mannequins so that
the masks could easily be removed without
damaging the mannequins. To achieve this a
mould was taken of the head, which was then
fabricated into a plastic mould for application
of the painstaking makeup detailing.
In total there were three different designs which were sent to stores in the
UK, US, Canada and the Far Fast for a multi-region combined launch.
In combination with the masks, the 14 mannequins were also hand
painted, with embellishments added to precise design layouts before
being installed at Topshop’s London flagship store on Oxford Street.
With just 10 days from
approval of the prototype
to delivery this was an
intensive timescale
successfully completed
by the Global Display VM
teams.
Contact:
T: 01582 676350
Email: info@global-display.co
Website: www.global-display.co
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