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InRetail is the annual exhibition of shopfitting, retail design and visual merchandising held at the Dubai International Convention and Exhibition Centre.
Following the huge successes Members enjoyed at EuroShop in February sdea will be working in conjunction with the British Contract Furnishing Association to offer similar grants from UK Trade & Investment (UKTI) worth £1,400 for exhibitors at InRetail in Dubai this Autumn. The Association has also negotiated a sizable discount on stand space with the show organisers.
 The total spend on retail projects in the UAE reached US $1084 million in 2010, whilst the demand for retail space is set to grow at a rate of 9.5% per annum in 2011 and 2012 in the GCC region (UAE, Saudi Arabia, Kuwait, Bahrain, Oman and Qatar), according to the latest ‘GCC Construction Overview’ by Ventures Middle East published in January 2011.
dmg :: events (part of the Daily Mail Group) is organising the InRetail Exhibition 2011, taking place on 22 – 25 October 2011 in Dubai. The show will run alongside the INDEX Design Exhibition and will provide the retail industry with “a sophisticated platform where retail professionals can view the latest solutions and systems for their retail stores”.
InRetail Project Manager Michaella Black explains why the region’s only dedicated retail exhibition is the right event for clients wishing to target the retail markets in the GCC. “The GCC region is home to many of the most impressive and luxurious retail establishments in the world. Increasingly, retailers are changing their tactics to make sure that they achieve optimum business success. There is a greater need to enhance retail experiences through innovative store designs, ambient settings and technologies that all help to combat competition and build brand integrity. The retail market is one of the fastest growing industries in the GCC, and undoubtedly the figures quoted above demonstrate both the buoyancy of the retail market and the lucrative business
opportunities that the region has to offer.”
For the first time in 2011, InRetail will be introducing a leading regional conference alongside the exhibition to engage the entire retail industry and allow them to capitalise on new market opportunities, meet with key personalities and explore new business opportunities.
 Clifford Morris, Group Retail Operations Manager from retail giant EMKE says: “There is still a huge opportunity across the GCC for developing Hypermarkets, Supermarkets and Convenience Stores due to the changing shopping trends within the region. Consumers
are changing from traditional markets to a more convenient one stop shop.
Mike Kent from Kinnersley Kent Design, the UK-based design agency who have worked with leading retail establishments such as Waitrose and John Lewis, said: “We find the InRetail exhibition to be the most effective of its kind in the region and an ideal platform to raise awareness of our brand whilst meeting new design buyers and quality local suppliers from across the GCC. Having participated twice before, InRetail has helped us first to test the market, and then acted as a platform to launch our Dubai office in
Jumeirah Lakes Towers.
Further information is available from Michaella Black at InRetail tel: +971 (0)4 438 0355 x 256 or email: michaellablack@dmgevents.com
For details of the grants and special stand space rates for sdea members contact Lawrence Cutler at the sdea office, email: lawrence@sdea.co.uk
www.inretailexhibition.com
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