Projects
Store design, windows and displays
The latest store reviews from Shoptalk, then work by SDEA member companies, London’s Christmas windows and every Creative Retail Awards winner since 2019.
Store reviews Projects gallery
Store reviews The latest stores, windows and member projects, from the last few issues of Shoptalk.
Inspiration archive
Projects gallery Work by SDEA member companies, store designs, Christmas windows and award winners. Click a picture to see it larger.
All Members’ work Store design Christmas windows Award winners 2026 Award winners 2025 Award winners 2024 Award winners 2023 Award winners 2022 Award winners 2021 Award winners 2019
Member project · Store fit-out Astrid & Miyu: A blush-pink destination in the heart of Selfridges Northbanks Design Member project · Store fit-out A historic arcade: Bringing Dinny Hall to Leeds’s Victoria Quarter (2026 CRA Shortlisted) Northbanks Design Member project · Other 40 years of White Stuff (2026 CRA Winning Project!) Northbanks Design Member project · Store fit-out Carrie Elizabeth’s first retail concession within Liberty London’s new Fashion Jewellery Gallery Northbanks Design Member project · Store fit-out Les Néréides’ new retail concession in Liberty London’s Jewellery Hall Northbanks Design Member project · Store fit-out Kinraden's new shop-in-shop at Liberty London Northbanks Design Members’ work A project by KAS Shelving Systems Ltd KAS Shelving Systems Ltd Members’ work Brand Activation, Sports Direct, Trafford Quagga Design Members’ work Category Elevation, Marks and Spencer, Cribbs Quagga Design Members’ work Luxury retail Design, Creed, Covent Garden Quagga Design Members’ work Retail Theatre, Marks and Spencer, Godalming Quagga Design Members’ work Highland Park window, The Whisky Shop Brownings · Reusable MAGNWALL displayMembers’ work 103 KCR, King’s Cross H.O.L Group · Showroom and sustainability hubMembers’ work Bespoke counters Alser · Made to each retailer’s needsMembers’ work Shelving ranges Tegometall · Fashion, bakery and produceMembers’ work Premium Packaging Antalis · Branded packaging, reviewed and redesignedStore design · October 2026 SKIMS, Regent Street First UK flagship, 12,000 sq ft Store design · October 2026 De Beers windows Mega Creative · Multi-site rolloutStore design · October 2026 Ernest Jones, Lakeside A new concept for the jeweller Store design · October 2026 Kiehl's, Carnaby Street Three-storey European flagship Store design · October 2026 Gerard Darel, Regent Street A Parisian's London apartment Store design · April 2026 PUMA, Oxford Street Largest European flagship, 24,000 sq ft Store design · April 2026 Brunello Cucinelli at Harrods Pardgroup · Feelosophy windowsChristmas windows 2025 Selfridges, Oxford Street Disney favourites fill the windows, from Winnie the Pooh and Piglet in the snow to a houseful of Dalmatian puppies and Mickey as the Sorcerer’s Apprentice. Christmas windows 2025 John Lewis, Oxford Street Giant toy robots and partygoers under the mirrorball. Christmas windows 2025 Michael Kors, Oxford Street Neon everywhere: Gifts Galore signs and a handbag drawn in light. Christmas windows 2025 Liberty London, Regent Street A workshop of wheels and pipes, bells and bookshelves. Christmas windows 2025 Burberry, Regent Street Christmas trees and outerwear against Burberry red. Christmas windows 2025 Coach, Regent Street A dinosaur wrapped in Christmas lights stretches the length of the window. Christmas windows 2025 Tory Burch, Regent Street A green spiral tree beside the evening wear. Christmas windows 2025 Hermès, New Bond Street Paper-craft trees and characters, and a horse with a leather bridle. Christmas windows 2025 Tod’s, Bond Street Giant suede boots in a snowy alpine scene. Christmas windows 2025 Fortnum & Mason, Piccadilly An enchanted forest with a white unicorn, a jewelled peacock and a lion with a hamper, and the building itself lit up as a 2025 advent calendar. Award winner 2026 · Creative Collaboration St. Pancras International – London St. Pancras Highspeed – Powered by Dreams Award winner 2026 · Creative Lighting RH Paris – The Gallery on the Champs-Élysées Foundry Award winner 2026 · Festive Display Brunello Cucinelli x Harrods – Christmas 2025 Take Over Pardgroup Award winner 2026 · Graphics White Stuff – 40th Birthday Summer Tour Northbanks Design Award winner 2026 · Hospitality Coach – The Coach Restaurant, Jewel Changi Airport, Singapore Award winner 2026 · Independent Store (UK) Métier – London Flagship Nathan Ward Award winner 2026 · In-Store VM Scheme Woolworths South Africa – Tiger Lily in Tygervalley Award winner 2026 · Leisure, Visitor or Exhibition Attraction Pandora – The Garden Museum for London Fashion Week B_RD Award winner 2026 · Multi-Site Rollout Giant Bicycles Whiteroom Award winner 2026 · Omni-Channel Experience Fanatics – Flagship Store, London we.are.sdi Award winner 2026 · POP/POS Waitrose – Dalstons Soda Print & Display Ltd Award winner 2026 · Pop-Up or Temporary The Ordinary – Unlocked Shoreditch StudioXAG Award winner 2026 · Retail Experience Coach – Coach Play Osaka Award winner 2026 · Retail Technology Innovation IKEA, Oxford Street – LED Window Façade and Immersive Live Studio d&b solutions Award winner 2026 · Shopfitting IQOS – i House Korea PMI Global Studio Award winner 2026 · Shop-in-Shop or Concession M&S – Cribbs Causeway we.are.sdi Award winner 2026 · Supermarket or Grocery Shinsegae – Twelve at House of Shinsegae Cheongdam Design Theory Collective Award winner 2026 · Surfaces, Materials & Finishes Diesel Denim – Salling and ILLUM Stores Mega Creative Award winner 2026 · Sustainable Display Fortnum & Mason – Resourceful Nature Award winner 2026 · Window Display Fortnum & Mason – A Perfect Spring Day Award winner 2026 · Store Design of the Year Dr. Martens – Soho Beacon Store Hotel Creative Award winner 2026 · SDD Spotlight Award (public vote) Dr. Martens – The Art of Comfort Experience Award winner 2026 · Judges’ Choice Holland & Barrett – Experience Store, Cardiff SYN Award winner 2026 · Design Agency of the Year B_RD Award winner 2026 · Trailblazer of the Year Fortnum & Mason Award winner 2025 · Creative Collaboration B&Q – Brighton Local Mural Award winner 2025 · Creative Lighting Charlotte Tilbury Flagship Store, Covent Garden, London Into Lighting Award winner 2025 · Festive Display Selfridges – More the Merrier Windows Propability Award winner 2025 · Food, Beverage & Supermarket Seed & Bloom TGP International Award winner 2025 · Graphics Bicester Village – The Summer Garden & Gatherings Experience B_RD Award winner 2025 · Hospitality Design Row on 5 Rosendale Design Award winner 2025 · Independent Store (UK) Philip Jones Opticians – Design Led Practice Refurb Award winner 2025 · Instore Scheme Fortnum & Mason – Soft Serve Seagulls Award winner 2025 · Leisure, Visitor or Exhibition Attraction Cadbury World – Project Sparkle Chambers Design Award winner 2025 · Omni-Channel Experience Woolworths South Africa – This Apple can Save the World Award winner 2025 · POP/POS National Trust – Castlefield Viaduct TonyG Award winner 2025 · Pop-Up Store Ikea – Hus of Frakta StudioXAG Award winner 2025 · Retail Experience Dawkes Music Award winner 2025 · Shopfitting / Fit Out of the Year Jeanne Lanvin, Cannes Pardgroup Award winner 2025 · Store-in-Store or Concession Loewe x On Running Pardgroup Award winner 2025 · Surfaces & Finishes Pomellato – Bergdorf Goodman Pardgroup Award winner 2025 · Sustainable Display Woolworths South Africa – This Apple can Save the World Award winner 2025 · Technology Future Stores London Powells Ltd Award winner 2025 · Window Scheme Non-Festive Fortnum & Mason – Builder’s Tea Award winner 2025 · Store Design of the Year Portugal Jewels Award winner 2025 · Design Agency of the Year StudioXAG Award winner 2025 · Shop Drop Daily Concept of the Year (public vote) Fenty Hair, Mane Street, Selfridges Corner Shop Award winner 2025 · Retail Trailblazer Coach Award winner 2024 · Creative Collaboration Charlotte Tilbury x Disney – Selfridges Kesslers London and Millington AssociatesAward winner 2024 · Creative Lighting The EE Studio – Westfield Dalziel & Pow Award winner 2024 · Festive Display Jo Malone London – Gingerbread House Branchout Productions Award winner 2024 · Food, Beverage & Supermarket Design Myprotein Kitchen Design4Retail Award winner 2024 · Graphics B&Q – Local store window campaign Award winner 2024 · Hospitality Design Sam’s Waterside DesignLSM Award winner 2024 · Independent Store Maison 49 The Artistry House Interiors and H.O.L Group Award winner 2024 · Instore Scheme Koibird x Eat My Socks Supermarket B_RD Award winner 2024 · Leisure, Visitor or Exhibition Attraction Timberland – This is Not A Boot, Fabric Seen Studios Award winner 2024 · Omni-channel Experience Office x Timberland – 50 We Are IPOS Award winner 2024 · POP/POS Meta – EMEA Retail Fixtures Displayplan Award winner 2024 · Pop-up Store Coach – Singapore Shophouse Award winner 2024 · Retail Experience Hatchards – The St. Pancras International Christmas Book Tree HS1, Plunge Creations and FleishmanHillard Award winner 2024 · Shopfitting / Fit Out Aranyani – London umdasch The Store Makers Award winner 2024 · Store Design of the Year The EE Studio – Westfield Dalziel & Pow Award winner 2024 · Store-in-store or Concession Billionaire Boys Club – Selfridges Seen Studios Award winner 2024 · Surfaces & Finishes Diesel – Accessories Pop-Up, Harrods Mega Creative Award winner 2024 · Sustainable Display Coachtopia – Selfridges Coach and StudioXAG Award winner 2024 · Technology Jo Malone London – Gingerbread House Branchout Productions Award winner 2024 · Window Scheme Non-Festive Fortnum & Mason – Coronation Windows Millington Associates Award winner 2023 · Bar and Restaurant Gaucho Liverpool DesignLSM Award winner 2023 · Food, Beverage & Supermarket Jeronimo Martins – Recheio Cascais CADA Design Award winner 2023 · Graphics, Signage and Wayfinding Beauty Pie – Warehouse of Dreams Backlash Award winner 2023 · Independent Store Cast Jewelry – Flagship Store Grow Marketing Award winner 2023 · Innovative Display Lick Home – 65 Northcote Road Lick Home Award winner 2023 · Leisure and Visitor Attraction Trafford Centre / Game – Pokémon Art Through the Ages Once Upon A Time Award winner 2023 · Lighting Design Illuminated Flooring – The Ivy Asia Restaurants Unibox Award winner 2023 · Omni-channel Experience Karl Lagerfeld – Cara Loves Karl StudioXAG Award winner 2023 · Overall Store Collaboration Tessuti – Liverpool Flagship Counterfeit Studio Award winner 2023 · POP/POS Concept Mars – Colourworks 2.0 Displayplan Award winner 2023 · Pop-up Store Coach – Tomorrow’s Vintage StudioXAG Award winner 2023 · Retail Experience Pit Pass – Discount Tire ChangeUp Award winner 2023 · Seasonal or Temporary Display Dior Parfum – Harrods Practical Minds Ltd Award winner 2023 · Shopfitting / Fit Out Tessuti – Liverpool Flagship Counterfeit Studio Award winner 2023 · Store Design of the Year FLANNELS – Liverpool Flagship Frasers Group, EB Designs and The One Off Award winner 2023 · Store-in-store or Concession Haibike – High-Impact Experience Centre Design4Retail Award winner 2023 · Surfaces & Finishes Illuminated Flooring – The Ivy Asia Restaurants Unibox Award winner 2023 · Sustainable Display LK Bennett – Biodegradable Mannequins Morplan Award winner 2023 · Technology IKEA – Workspace Area Motion Mapping Award winner 2023 · VM Scheme Bloomingdales – Best Holiday Ever Peluca Studio Award winner 2022 · Sustainable Display Woolworths South Africa – Underwater Holiday Fun! VM Central, Bad Weather and the Woolworths in-house agency Award winner 2022 · POP/POS Concept Nestlé – Maggi’s Singing Soup Pot Tokinomo Award winner 2022 · Seasonal or Temporary Display Van Cleef & Arpels – Microcosmos Millington Associates Award winner 2022 · Bar and Restaurant Design TOCA Social – The O2 Gensler Award winner 2022 · Graphics, Signage and Wayfinding AT&T – Dream in Black Future Makers Series Twenty Four 7 and Temi Coker Award winner 2022 · Surfaces & Finishes Country Road – High Street Armadale Boutique Concept Place Agency Design (PAD) Award winner 2022 · VM Scheme Coach – “Give A Little Love” Coach Award winner 2022 · Omni-channel Experience Ribble Cycles Award winner 2022 · Lighting Design Dufry – Manchester Airport T2 walk-through duty free and retail JPLD Award winner 2022 · Shopfitting / Fit Out Situ Live Bearded Kitten Award winner 2022 · Technology AT&T – Flagship Experience: HBO Max Orbit x 5G Twenty Four 7 and Hush Studios Award winner 2022 · Pop-up Store David Bowie Estate – Bowie75 Pop Up Factory 360 Award winner 2022 · Store-in-store or Concession ASDA – Craft on Draft Partnership Award winner 2022 · Food, Beverage & Supermarket Design SuperValu – Brand Rejuvenation, Knocklyon Store Musgrave Retail Partners Ireland, with Household and TAP Creative Award winner 2022 · Independent Store Theodore’s Collection Farid Karim Design Award winner 2022 · Retail Experience Chanel – A Celebration of 100 Years of Nº5, Chanel x Harrods Door Nº5 Chanel and Harrods Award winner 2022 · Overall Store Collaboration Sky – Sky Glass Launch, Westfield London The One Off Award winner 2022 · Store Design of the Year Sports Direct – Oxford Street The One Off Award winner 2021 · Sustainable Display Anya Hindmarch – I Am A Plastic Bag StudioXAG Award winner 2021 · POP/POS Concept Revolution Beauty – Superdrug Signature Display arken POP International Award winner 2021 · Seasonal or Temporary Display Liberty – Peace, Love & Liberty StudioXAG Award winner 2021 · Bar & Restaurant Design Bread Ahead The Yard Creative, Quintain and Bluecrow Projects Award winner 2021 · Graphics, Signage & Wayfinding Loaf – Bristol Shack Award winner 2021 · Surfaces & Finishes Harrods – Beauty Hall The G.A Group Award winner 2021 · VM Scheme Fenwick – Pink Spring/Summer Campaign Propability and Flourish Trading Award winner 2021 · Innovative Display Product Footlocker – Nike React Element 55 launch, Milan Office Twelve Award winner 2021 · Omni-channel Experience Selfridges – The Instagram Edit Seen Displays Award winner 2021 · Lighting Design SKP – Shin Kong Place South Light.iQ, with Studio Illumine, Sybarite and Gentle Monster Award winner 2021 · Best Shopfitting / Fit-out Harrods – Beauty Hall The G.A Group Award winner 2021 · Technology Modivo – how a stationary store becomes a phygital format Nanovo Award winner 2021 · Pop-up Store Cartier – Clash de Cartier, Selfridges L’Atelier Five and Selfridges Award winner 2021 · Store-in-store or Concession Selfridges – AWGE Seen Displays Award winner 2021 · Food, Beverage & Supermarket Design Longo’s – Liberty Village Ampersand Studio Award winner 2021 · Independent Store Majid Al Futtaim – THAT Award winner 2021 · Retail Experience Samsung KX Award winner 2021 · Overall Store Collaboration Wembley Park Market The Yard Creative, Quintain and mRktmRkt Award winner 2021 · Store Design of the Year Timberland – Carnaby Street Dalziel & Pow Award winner 2021 · Supplier of the Year Kesslers International As voted by the industry Award winner 2019 · Sustainable Display Woolworths South Africa – Magical Botanical Gifting Window VM Central, Eassy Gifts NGO and the Woolworths in-house agency Award winner 2019 · POP/POS Concept Clarins – Angel Fruity Fair Fragrance Gift End CSM Retail Award winner 2019 · Seasonal or Temporary Display PANDORA – PANDORA Shine YourStudio Award winner 2019 · Lighting Design Flannels – Oxford Westgate Fagerhult Lighting , Argent and EB DesignsAward winner 2019 · Graphics, Signage and Wayfinding BM Supermercados – Renedo de Piélagos store Kendu In-Store Visual Solutions Award winner 2019 · Surfaces & Finishes Napapijri – Shoreditch Concept Store StudioXAG Award winner 2019 · VM Scheme Joseph – Monochrome Harlequin Design (London) Award winner 2019 · Innovative Display Product MAGNWALL & E-Mannequins MAGNWALL with Jades GmbH and Genesis Display Award winner 2019 · Technology TM Lewin & Sons – Christmas Harlequin Design (London) Award winner 2019 · Pop-up Store Olivia Burton – Dream Garden Backlash Award winner 2019 · Store-in-store or Concession Primark – Harry Potter Stylo and Warner Bros Award winner 2019 · Food, Beverage and Supermarket Design Uvesco Grupo – BM Supermercados, Renedo de Piélagos store Kendu In-Store Visual Solutions Award winner 2019 · Independent Store Display Leicester City Football Club – Fan Shop Kesslers International and The Design SolutionAward winner 2019 · Retail Experience Timberland – Timberland Park at Bread and Butter 2018 Green Room Design Award winner 2019 · Overall Store Collaboration Sports Direct – Flagship, Thurrock The One Off, Brinkworth and Fagerhult Award winner 2019 · Store Design of the Year Arçelik – Arçelik Experience Centre FITCH Award winner 2019 · Inspirational Person Nathan Hicks
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