A historic arcade: Bringing Dinny Hall to Leeds’s Victoria Quarter (2026 CRA Shortlisted)

Some brands are defined by their craft, and their stores need to be too.

That was Dinny Hall. A London-based luxury jeweller, known for timeless yet contemporary fine and demi-fine designs, was ready for its next step in Leeds. The new store had to feel unmistakably Dinny Hall, while earning its place in one of the city’s most prestigious addresses.

We partnered with Dinny Hall and the team to design, manufacture and fit out their new store in Leeds’s Victoria Quarter.

The brief had a lot to balance: a concept true to the brand’s DNA, a distinctive theme unique to this location, and a sensitive response to the character of a historic building. All delivered as a full turnkey project, with permits, approvals and landlord requirements to manage along the way.

So we designed around the brand, the building and the customer:

- A concept that sets Leeds apart from the rest of the portfolio, while staying true to the brand.

- A refined visual merchandising environment that shows the collections at their best.

- Bespoke fixtures and finishes, crafted to express the brand’s contemporary sophistication.

- And interior styling, with soft furnishings and accessories that bring the space together.

We shaped the space using customer behaviour insights, to encourage interaction, dwell time and commercial performance. Every detail was considered, from the first sketch to the final styling touch.

The result is an elevated, authentic store! It brings Dinny Hall’s identity to life, responds sensitively to the historic architecture, and enhances storytelling and customer engagement. It’s a confident step in the brand’s continued expansion.

From concept and technical design through to manufacture, permits, landlord liaison and fit-out, we brought the whole journey together under one roof.

This project was shortlisted in the 2026 Creative Retail Awards for Best Independent Store (UK) and Shopfitting.