Carrie Elizabeth’s first retail concession within Liberty London’s new Fashion Jewellery Gallery

Some of the best-loved retail brands never needed a shop to build a following. They grew online!

That was Carrie Elizabeth. They had a loyal community and a jewellery brand with real meaning behind it. But when the chance came to open their first concession at Liberty London, the physical space had to feel as familiar as the brand customers already knew online.

We partnered with Carrie Elizabeth and the team to design, manufacture and install their concession in Liberty's new Fashion Jewellery Gallery, one of 25+ emerging jewellery brands handpicked for the launch.

It was a compact footprint with a lot to do: displays, secure storage, packaging, gift wrapping, till equipment and room to serve. All within Liberty's prescribed format, a historic building and a first-concession budget.

So we designed around how the space would actually be used:

- Fluted joinery and brushed brass for a recognisable identity.

- An illuminated display arch as the focal point.

- Glass cabinets with integrated lighting for close viewing.

- And behind the scenes, concealed storage, a pull-out gift-wrapping shelf and tidy cable management to support the team.

We put the investment where it mattered most: the jewellery, the lighting, the principal surfaces and the distinctive brand details.

The result is a beautiful and timeless space!. Existing customers now have somewhere to explore the collections, try pieces and speak to the team and new customers discovering Liberty's jewellery destination get to meet the brand too.

From concept and technical design through to manufacture, retailer approvals and installation, we brought the whole journey together under one roof.