40 years of White Stuff (2026 CRA Winning Project!)

Some brands don’t just celebrate milestones, they take the party to their customers.

That was White Stuff. Turning 40 called for something with real personality, and a press release wasn’t going to cut it. They wanted to bring their adventurous, community-led spirit straight to the people who love them, wherever they happened to be spending their summer.

We partnered with White Stuff and the team to design, manufacture and deliver a nationwide summer tour, with a branded Citroën H ice cream van touring key UK coastal destinations including St Ives, Brighton and Whitstable.

It was a mobile brand experience with a lot to do: strong visual impact, real customer engagement, a consistent look at every stop, and a smooth rollout across multiple live public locations. All on the road, by the sea, and over multiple summer weekends.

So we designed around how the tour would actually run:

- A beautifully branded vintage van as the heart of the activation.

- Free ice cream giveaways to draw people in and start conversations.

- Deck chairs and surf-inspired installations to create a relaxed, shareable seaside moment.

- And behind the scenes, logistics, health and safety, installation and site management, so the team could focus on the customers.

We put the investment where it mattered most: the van, the brand details and the touchpoints that made people stop, smile and share.

The result is a playful, memorable summer campaign! It brought White Stuff’s personality to life across the UK, boosted brand visibility, encouraged social sharing and delivered a consistent experience at every location.

From concept and fabrication through to logistics, compliance and live activation support, we brought the whole journey together under one roof.

This project earned Northbanks the Best Graphics at the 2026 Creative Retail Awards!