Kinraden's new shop-in-shop at Liberty London

Sometimes the biggest challenge isn’t designing a beautiful concession. It’s getting a finished design, built overseas, installed in a historic department store for the first time.

That was the case for KINRADEN.

When the Copenhagen jewellery brand opened a new shop-in-shop in Liberty London’s first floor Jewellery Gallery, its sculptural pieces needed to keep the identity of the original concept within a historic interior. KINRADEN developed the concept and its supplier engineered and manufactured the furniture. Northbanks took on the UK delivery stage.

The timeline left little room for error. Crates arrived just days before installation, and the doors opened a week later. In between sat two display counters and a four section back wall with glazing, fabric lined interiors and integrated lighting. The back wall was self supporting with no fixing into Liberty’s existing walls, so everything had to be right before it reached the sales floor.

So we moved the hard thinking ahead of install day:

- A UK test build of the back wall with the lighting running, to check the detailing and assembly away from the store.

- Full installation documentation submitted to Liberty, including RAMS, Design Risk Assessment, CDM checklist, insurance and fire certification. Approved on 4 September.

- Delivery slots, contractor access and the assembly sequence coordinated with Liberty and the supplier.

- Installation managed on site, followed by snagging, handover and local support.

We focused on protecting KINRADEN’s design direction while working within Liberty’s access window and operational requirements.

The result is a recognisable KINRADEN presence on the first floor! High gloss blue cabinetry, walnut coloured veneer, illuminated displays and two freestanding counters, now welcoming shoppers who can experience the collections in person.

From receiving the crates and checking the build through to documentation, delivery, installation and aftercare, we were the local point of contact throughout.